Search result: Catalogue data in Spring Semester 2019
|Management, Technology and Economics Master|
|Recommended Elective Courses|
|363-1095-00L||Commercializing Science and Technology||W||3 credits||2G||J. Thiel|
|Abstract||This course aims to help students to better understand how to turn science and technology into new products or services and potentially into new businesses. A key element of this course is the practical application of knowledge (acquired through interactive discussions of course materials) to a field project in which students develop a business concept proposal for an early-stage technology.|
|Objective||Main Course Goals:|
1 - To understand how science-based research and technological inventions can create value, either in the context of a start-up or in established companies
2 - To develop a solid understanding of the process of market opportunity identification and evaluation in the context of new technologies
3 - To practically apply your knowledge to an early-stage commercialization project
4 - To foster an entrepreneurial spirit
The knowledge you will acquire in this course will not only be useful if you consider starting an own technology business; it will also be valuable should you choose a career in managing technology in an established firm or within a public or private research lab. In all of these settings research and development efforts need to be legitimized and be able to answer to which extent and through what process they will ultimately create commercial or general societal impact—a central learning goal in this course.
|Content||The course targets ETH students from different disciplines, with a strong interest in value creation. Students will work in small teams on a technology (either from an ETH lab, or prior study projects) and help build a roadmap of how to turn this technology into a value-creating product or service.|
Key topics we will cover in this course:
1) Insights into the origin of entrepreneurial opportunities from scientific inventions: problem spaces and problem-solution sets
2) Entrepreneurial thinking and business logic: understanding competitive advantage, strategic positioning and value capture mechanism
3) Opportunity roadmaps: developing and evaluating market application portfolios under conditions of high uncertainty
4) Business case development: crafting compelling strategies for opportunity exploitation and gathering resources
5) Real-life cases of ETH inventions with commercialization potential
In and around ETHZ there is a vibrant support infrastructure for technology start-ups, so the most promising projects from this course will find ample opportunities to continue further development, either through additional courses, through direct coaching and mentoring from entrepreneurs in residence, or acceleration programs, like the ETH Pioneer Fellowship program.
|Lecture notes||slides, handouts|
|Literature||Preparatory materials will consist of short articles, blog posts, videos, and the occasional academic article; they form the point of departure for class discussion and work on the projects.|
|Prerequisites / Notice||This course is open to ETH students at all levels and from all departments, including PhD students who do not belong to D-MTEC. No prior knowledge of business or economics is required to successfully complete this course. Students can join with and without project ideas.|
Since much of the learning in this course occurs through engagement in discussion and with the field projects, intellectual curiosity, willingness to challenge and get challenged, as well as a sense of play will help contribute to a productive learning atmosphere.
|363-1043-00L||Marketing Analytics||W||3 credits||2S||S. Tillmanns|
|Abstract||In this class, students will use extensive customer data from an airline in order to develop prediction models for customer revenue, customer churn, and cross-buying. Students will work in groups and give a final presentation at the end of the class.|
|Objective||Participants of this class will gain an understanding, how value can be generated out of customer data.|
|Content||The class will be held by Andrea Ferrario (Mobiliar Lab for Analytics/Chair of Technology Marketing) and Sebastian Tillmanns (Chair of Technology Marketing).|
|363-1117-00L||Factory Planning and Design||W||1 credit||1G||R. Binkert, T. Netland|
|Abstract||The planning and design of factories and warehouses is a central activity for any manufacturer and logistics service provider. A factory is much more than just a building or a working space. Factory planning and design is a strategic task that will have a long-lasting effect on a business’ ability to create value. Many aspects must be carefully considered.|
|Objective||After completing this course:|
1. Students will be able to participate in projects for factory planning and design.
2. Students can identify the issues and difficulties which may emerge in factory planning and design.
3. Students can explain and apply the methods to plan and design a factory.
4. Students can differentiate the various technologies of materials handling systems.
5. Students can outline the basic factors to be considered when planning a new factory.
6. Students have a basic understanding of the tasks and how to face them when a new factory and its systems are being built and put into operation.
|363-1114-00L||Introduction to Risk Modelling and Management||W||3 credits||2V||B. J. Bergmann|
|Abstract||This course provides in introduction to various aspects of dealing and managing risk across different industries, contexts and applications. Classes will alternate between invited industry speakers and risk professionals (CROs), lectures and scheduled group meetings.|
|Objective||Students get familiar with different approaches to modelling and dealing with different kind of risks in different industries and get to understand the relation to the decision-making process in business and the value chain of a company. Four phases will be explored: risk assessment and modelling, communication, management and the market for risk. After taking this course, students should be able to demonstrate that they can identify and formulate a risk analysis problem with quantitative methods in a particular field. Cases range from energy market risk, risk engineering, climate risk, financial market risk, operational risk, cyber risk and more. An additional emphasis will be on the data-driven approach to smart algorithms applied to risk modelling and management.|
|363-1115-00L||Energy Innovation and Management||W||3 credits||2V||A. Stephan|
|Abstract||This lecture explores managerial/organizational aspects in the energy sector during the transition towards a low-carbon energy system. Fundamental changes such as more decentralized energy production or new technologies challenge the existing business models of organizations such as utilities or technology provides. Hence, a particular focus of this lecture is on innovations.|
|Objective||This lecture aims to equip students with the basics of managerial/organizational aspects in the energy sector, with a particular focus on energy innovations.|
|Content||This lecture explores managerial/organizational aspects in the energy sector during the transition towards a low-carbon energy system. Fundamental changes such as more decentralized energy production or new technologies challenge the existing business models of organizations such as utilities or technology provides. Hence, a particular focus of this lecture is on innovations. During this lecture, students will learn about aspects such as the financial valuation of investment decisions, technology innovation management, and strategic decision making in the energy sector – guided by questions like “how does the energy industry change and why” or “how would you make the decision if you were the head of a utility”. Besides traditional teaching, this lecture consists of interactive case studies and games.|
|363-1116-00L||Climate Finance||W||3 credits||2G||V. Stolbova|
|Abstract||The course will focus on understanding the impact of climate on the financial system, as well as how financial actors contribute to the transition to a low-carbon economy.|
|Objective||The objectives of this course are threefold. First, it aims to provide participants with an overview of the state-of-the-art situation in matters of the impact of climate on finance and the impact of finance on the environment. Second, it introduces current challenges in the fields of sustainable finance, environmental finance and climate finance, and familiarizes participants with existing methods to solve these challenges. Third, it equips participants with knowledge and tools in climate-finance data analysis which could be applied to the real-world cases by calculating climate-related risks and gains for specific market players.|
|Content||It is comprised of three parts:|
The first part will give an overview of the relation between finance and climate. It will start with an introduction of the nature of climate change phenomenon and its financial implications. Several types of climate-related financial risks will be considered including physical risks of climate change (financial risks associated with natural disasters), and transition risks (associated with transition to a low-carbon economy, climate policies and regulations, stranded assets). In addition, risks and opportunities associated with the transition to a low-carbon economy will be discussed for institutional sectors (banks, investment funds, pension funds and insurance sector), individual market players, and the real economy.
The second part will allow the participants to acquire knowledge of existing methods and tools in financial climate-related risk assessment including both state-of-the-art academic research methods and current industry practices. It will also discuss instruments available to market players for financing the transition to a low-carbon economy (e.g. green bonds, climate funds, concessional loans) and existing measures of assessing environmental impact of investments. Participants of the course will have an opportunity to apply these methods to real-case portfolios of selected market players.
The third part will address economic and financial effects of climate policies and environmental regulations. It will start with an overview of implemented and widely debated climate policies. Then, it will discuss existing models for development of economic sectors considering various climate policies and greenhouse gas (GHG) emissions targets. Finally, the course will address the impact of climate policies on financial institutions, real economy, individual investors, and provide main arguments on the heated debate on “winners and losers” on the way to decarbonization.
|Literature||The main reference of the course is the set of lecture notes; students will also be encouraged to read some influential books and academic articles dealing with the issues under study:|
 “Environmental finance: A guide to Environmental Risk Assessment and financial products”, Labatt, S. and White, R. 2002
 “Carbon Finance: the financial implications of climate change”, Labatt, S. and White, R., 2007
 “Handbook of environmental and sustainable finance”, Ramiah, V. and Gregoriou, G., 2015
 “Greening Economy, Graying Society”, Bretschger, L., CER-ETH Press, Zurich, 2018, 2nd edition
 “Natural Resource & Environmental Economics”, Perman, R., Ma, Y., McGilvray, J, Maddison, D., and Common, M., 4th edition, Longman, Essex, 2011
 “Breaking the tragedy of the Horizon - climate change and financial stability”, Carney, M., 2015. Speech given at Lloyd's of London by the Governor of the Bank of England.
 “A climate stress-test of the financial system“, Battiston, S., Mandel, A., Monasterolo, I., Schutze, F., Visentin, G., 2017, Nature Clim. Change 7 (4), 283–288.
 “Vulnerable yet relevant: the two dimensions of climate-related financial disclosure”, Monasterolo, I., Battiston, S., Janetos, A., Zheng, Z., 2017, Clim. Chang. 145 (3-4), 495–507.
 “Rolling the “DICE”: an optimal transition path for controlling greenhouse gases”, Nordhaus, W.D., 1993. Resour. Energy Econ. 15 (1), 27–50
 “A Financial Macro-Network Approach to Climate Policy Evaluation”, Stolbova, V., Monasterolo, I., Battiston, S., Ecological Economics, 149, 2018, 239–253
|363-1122-00L||Marketing for Startups |
Number of participants limited to 40.
|W||3 credits||2G||A. Sethi|
|Abstract||This elective is relevant if you’re planning to join or start a startup in the near future. It will help you recognise how value is created and captured. This includes go-to market, marketing & visibility across verticals & across the supply chain for sustained value capture & business model sustainability.|
In short, it’s the journey of how to create a billion dollar startup.
|Objective||Students have formed teams and identified an idea or have a clear technology focus. They are now in the process of taking the first steps towards commercialisation. |
1. Students want to become entrepreneurs
2. The students can be from business or science & technology
3. The course will enable the students to identify the relevance of seeing their technology or idea from the market relevance perspective and use this to drive revenue and relevance
4. The students will have exposure to investors and entrepreneurs (with a focus on ETH spin-offs) through the course, to gain insight to commercialise their idea
|Content||Participants start from idea validation, team overview, technology and market size validation and assessment of market relevance, assessing time-to-market, customer focus, perceived value for customers, and finally, opportunities of maximising relevance of technology idea into sustained market traction. |
The seminar comprises lectures, talks from invited investors / entrepreneurs regarding the importance of the various elements being covered in content, workshops and teamwork. There is a particular emphasis on market validation on each step of the journey, to ensure relevance.
|Literature||“From Science to Startup” by A. Sethi|
|Prerequisites / Notice||Participants will be encouraged to participate in various startup competitions and early funding opportunities and provided the tools that may help them win. The course will help and guide them in doing this.|
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