Search result: Catalogue data in Autumn Semester 2022

CAS in Entrepreneurial Leadership in Technology Ventures Information
Start: Every Autumn Semester and Spring Semester

Duration: 12 months. It is possible to join the programme at the beginning of each semester.
Modules
NumberTitleTypeECTSHoursLecturers
373-0100-00LEntrepreneurial Strategies Restricted registration - show details
Only for CAS in Entrepreneurial Leadership in Technology Ventures.
O1 credit2GB. Clarysse
AbstractThis is the first knowledge module in the CAS ELTV. In this module we (1) introduce all participants to the CAS and ETH, (2) get to know in more detail the projects of the participants and how lean innovation plays a role, and (3) discuss important considerations of strategy formation in technology ventures.
ObjectiveThis module enables participants:
- To understand and select from commercialization strategies available to them (e.g., licensing, partnering, and vertical integration) and respective business model choices
- Assess and generate development options for key internal enabling factors such IP strategy and key resources and capabilities
- Understand different market research and developments tools (lean start-up vs. technology broadcasting) and select appropriate methods and related KPIs
ContentThis module focuses on elements of entrepreneurial strategy formation and implementation in nascent markets and/or industries. Participants will study commercial options available to them, e.g., technology broadcasting, licensing and partnering, and vertical integration, which is complemented by a practical view on IP strategy, driven by business strategy rather than arbitrary choices. The module also includes the introduction to lean innovation methods incl. agile product development methods and core tools of the lean startup approach.
Lecture notesSee Online Platform
LiteratureSee Online Platform
Prerequisites / NoticeThis module is only for CAS ELTV participants.
373-0101-00LEntrepreneurial Leadership and Teams Restricted registration - show details
Only for CAS in Entrepreneurial Leadership in Technology Ventures.
O2 credits2GJ. Thiel
AbstractThis is the second knowledge module within the CAS ELTV. During this module, we will discuss important themes concerning entrepreneurial team formation and management and practice elements in interactive workshops.
ObjectiveThis module enables participants:
- To understand key requirements for new venture leadership and how to build effective governance structures for the founding team
- To select and implement approaches and methods to structure productive work relationships within an emerging firm.
- To understand and build the organizational foundations for successful professionalizing of venture operations
ContentThis module zooms in on the design and management of new venture teams in technology-​based companies as well as the role of leadership in building successful venture teams. Key contents in this module comprise founder contracts, successful governance structures, and approaches to team performance management. This module also allows participants to understand requirements for venture leadership and professionalizing venture operations as well as building productive work relationship within their emerging firm.
Lecture notesSee Online Platform
LiteratureSee Online Platform
Prerequisites / NoticeThis module is for CAS ELTV participants only.
373-0102-00LEntrepreneurial Marketing & Sales Restricted registration - show details
Only for CAS in Entrepreneurial Leadership in Technology Ventures.
O1 credit2GM. Gruber, B. Clarysse
AbstractThis is the third knowledge module within the CAS ELTV. During this module, we will discuss important themes concerning entrepreneurial team formation and management and practice elements in interactive workshops. The module will be extended by intermediary project review meetings.
ObjectiveThis module enables participants:
- To understand customer needs and the respective markets
- To practice and optimize successful communication with and towards existing and future customers (e.g., strategic selling, key account management, communication tools)
- To understand and use different pricing techniques for technology products and services, both in B2C and B2B contexts,
- To select appropriate strategies to build up effective sales channels and calculate and optimize respective funnel KPIs and assess the implications on the venture's business model and organization (e.g., lead management, funnel metrics, etc.)
ContentThis module exposes participants to important customer development and market research strategies, with the goal to build competencies in several customer-​facing activity domains of the growing venture. Key module themes span the pricing of technology products and services, both in B2C and B2B contexts, the effective build-up of sales channels and funnels, and the successful communication to existing as well as future customers.
Lecture notesSee Online Platform
LiteratureSee Online Platform
Prerequisites / NoticeThis module is for CAS ELTV Participants only.
373-0200-00LBusiness Development of Technology Ventures I Restricted registration - show details
Only for CAS in Entrepreneurial Leadership in Technology Ventures.
O2 credits4PB. Clarysse, T. Brenner, J. Thiel
AbstractThis module is the first part of the Business Coaching track of the CAS ELTV. The module offers a structured process through which participants develop their business projects. All projects receive regular guidance from a dedicated coach.
ObjectiveThis module enables participants:
- To identify key unknowns and important progress measures for their respective business case and implement effective means and tools to further develop their business case
- To understand the view of potential customers and implement their feedback to improve the business case
- To effectively communicate and enroll other important venture constituents (mentors, advisors, employees, investors, etc.) in the venture
ContentThis module focuses on the development needs of participants' business skills and competencies. In this module, experienced business coaches and startup mentors will interact regularly with the participants, offer guidance on how to strategize and implement compelling business cases, feedback on specific challenges, and participants' activities with the goal to strengthen the ability of the participant to garner needed resources for their undertakings.
Lecture notesSee Online Platform
LiteratureSee Online Platform
Prerequisites / NoticeThis module is only for CAS ELTV participants.
373-0201-00LLeadership Development I Restricted registration - show details
Only for CAS in Entrepreneurial Leadership in Technology Ventures.
O1 credit1PB. Clarysse
AbstractThis is the first module of the Leadership Development & Coaching track of the CAS ELTV. In this module, participants take stock of their current situation and goals and develop specific action points. This process is supported by experienced leadership coaches.
ObjectiveThis module enables participants:
- To identify current gaps in the personal management skills and competencies and develop meaningful goals and plans to fill those gaps
- To implement effective exercises and practices to improve the participants' leadership capacity
- To effectively communicate and manage key constituents, notably employees and key advisors in a venture project
ContentThis module focuses on the development needs of participants' leadership competencies. In this module, experienced leadership coaches will interact regularly with the participants, coach them along a personal development plan, and feedback participants on specific challenges and activities with the goal to strengthen the participants' leadership capability and people skills.
Lecture notesSee Online Platform
LiteratureSee Online Platform
Prerequisites / NoticeThis module is only for CAS ELTV participants.
373-0205-00LFinal Business Project Defense Restricted registration - show details
Does not take place this semester.
Only for CAS in Entrepreneurial Leadership in Technology Ventures.
O1 creditB. Clarysse, to be announced
AbstractThis module focuses on the development needs for both the participants' presentation and resource mobilization skills. The participants are asked to bring all learnings from the CAS and defend in engaging manner their business projects. This defense is typically delivered in presence of external investors or venture stakeholders who will challenge the project and potentially offer future support.
ObjectiveThis module enables participants:
- To reflect upon and integrate important and relevant elements from the CAS into the venture project
- To practice effective business communication and venture pitching skills
- To receive and handle challenging feedback from important venture constituents.
ContentSee Online Platform
Lecture notesSee Online Platform
LiteratureSee Online Platform
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