Search result: Catalogue data in Autumn Semester 2017

MAS in Management, Technology, and Economics Information
MAS MTEC Introductory Event for 1st Semester Students.
01.09.2017, 18:00 - 20:00, Dozentenfoyer ETH Zurich, main campus, HG J
1. Semester
Core Courses
General Management and Human Resource Management
NumberTitleTypeECTSHoursLecturers
363-0301-00LWork Design and Organizational Change Information W+3 credits2GG. Grote
AbstractGood work design is crucial for individual and company effectiveness and a core element to be considered in organizational change. Meaning of work, organization-technology interaction, and uncertainty management are discussed with respect to work design and sustainable organizational change. As course project, students learn and apply a method for analyzing and designing work in business settings.
Learning objective- Know effects of work design on competence, motivation, and well-being
- Understand links between design of individual jobs and work processes
- Know basic processes involved in systematic organizational change
- Understand the interaction between organization and technology and its impact on organizational change
- Understand relevance of work design for company performance and strategy
- Know and apply methods for analyzing and designing work
Content- Work design: From Adam Smith to job crafting
- Effects of work design on performance and well-being
- Approaches to analyzing and designing work
- Modes of organizational change and change methods
- Balancing stability and flexibility in organizations as design criterium
- The organization-technology interaction and its impact on work design and organizational change
- Example Flexible working arrangements
- Strategic choices for work design
LiteratureA list of required readings will be provided at the beginning of the course.
Prerequisites / NoticeThe course includes the completion of a course project to be conducted in groups of four students. The project entails applying a particular method for analyzing and designing work processes and is carried out by means of interviews and observations in companies chosen by the students.
363-0341-00LIntroduction to Management Information W+3 credits2GS. Brusoni, P. Baschera
AbstractThis course is an introduction to the critical management skills involved in planning, structuring, controlling and leading an organization.
Learning objectiveWe develop a 'systemic' view of organizations.
We look at organizations as part of an industry context, which is affected by different elements like strategy, structure, culture, tasks, people and outputs.
We consider how managerial decisions are made in any one of these domains affect decisions in each of the others.
ContentFurther information is available on the Tim Group Chair's website:
http://www.timgroup.ethz.ch/en/courses

and on the Moodle of the course:
https://moodle-app2.let.ethz.ch/course/view.php?id=3283
(The Enrollment Key to Moodle will be provided during the course. Please contact the TA of the course: Ms. Barbara La Cara, blacara@ethz.ch)
Lecture notesThe content of the course will rely on the book:
Dess, G. G., Lumpkin, G. T., Eisner, A. B., & McNamara, G. 2012. Introduction to Management. New York: McGraw Hill.

Selected readings from the book and additional learning materials will be available on the course Moodle:
https://moodle-app2.let.ethz.ch/course/view.php?id=3283

All the materials uploaded on Moodle must be considered as required readings.
Prerequisites / NoticeThe final exam of the present course is in written form.
The final exam is requested for all types of students (BSc, MSc, MAs, PhD, and Exchange students).
It is not possible to retake the exam within the same term or academic year.
We strongly recommend Exchange students to take it into consideration when selecting the courses to attend.
365-1083-00LLeading the Technology-Driven Enterprise Restricted registration - show details
Exclusively for MAS MTEC students (first semester).

A parallel enrolment for the lecture Introduction to Management (363-0341-00) is mandatory.

Limited number of participants: a minimum of 20 persons and a maximum of 60 persons.

Please register by 01.11.2017 at the latest via myStudies.
W+1 credit1SP. Ramakrishnan, D. Röttger
AbstractThe bloc-course is about change leadership. It provides MAS students with coaching and mentoring from two senior change leaders in the attempt to develop critical management skills and bridge the gap between theory and practice.
Learning objectiveThe general objective of the course is to enable MAS students with post work experience to think critically about concepts discussed in class during the course of Introduction to Management (i.e., the transformation process by Nadler and Tushman, 1980) and their own professional challenges.
ContentThis course is tailored to, firstly, enable participants to understand key concepts of technology and innovation management and, secondly, gain practical "real-life based" leadership skills that improve their ability to implement massive innovative change in today's dynamic global work and marketplace. In consequence, the first part of the course explores foundational frameworks in technology and innovation management with a particular focus on the evolution and adoption of technology-based innovations. The second part of the course, then, provides tools for successfully implementing innovation initiatives at all levels - individual, project and organization.
LiteratureLiterature and readings will be announced beforehand.
Strategy, Technology and Innovation Management
NumberTitleTypeECTSHoursLecturers
363-0403-00LIntroduction to MarketingW+3 credits2GF. von Wangenheim
AbstractThe course is designed to convey a profound understanding of marketing's role in modern firms, its interactions and interfaces with other disciplines, its main instruments and recent trends. Particular attention is given to emerging marketing concepts and instruments, and the role of marketing in technology firms.
Learning objectiveAfter taking the lecture, students should have knowledge about
1) The definition and role of marketing (marketing basics)
2) Creating marketing insights - understanding customer behavior
- Theoretical concepts in customer behavior (customer behavior)
- Analytical means to extend knowledge on customer behavior (marketing research)
- Strategic tools to quantify customer behavior (CLV, CE)
3) Strategic marketing - translating marketing insights into actionable marketing strategies
- Segmentation, Targeting, and Positioning
- Attracting customers (marketing mix, 4Ps)
- Maintaining profitable customer relations (CRM)
ContentThe course is designed to convey a profound understanding of marketing's role in modern firms, its interactions and interfaces with other disciplines, its main instruments and recent trends. Particular attention is given to emerging marketing concepts and instruments, and the role of marketing in technology firms.

The lecture features tutorial sessions that are held at irregularly spaced intervals throughout the semester (approximately every third week). The tutorial sessions take place at the same time and location as the main lecture. It serves to illustrate theoretical and methodological concepts from the lecture by walking students through the analysis of real-world data from the telecommunications industry. The case data will be provided so that students practice and apply the concepts of the lecture on their own. The tutorial is held jointly by two Teaching Assistants (Zhiying Cui and Jana Gross) and the professor (Prof. F. von Wangenheim).
LiteratureKotler, P./Armstrong, G.: Principles of Marketing, 17th edition, Pearson 2017.
Weekly readings, distributed in class (via Moodle)
Information Management, Operations Management
NumberTitleTypeECTSHoursLecturers
363-0445-00LProduction and Operations ManagementW+3 credits2GT. Netland
AbstractThis core course on Production and Operations Management provides the students insights into the basic theories, principles, concepts, and techniques used to design, analyze, and improve the operational capabilities of an organization.
Learning objectiveThis POM core course provides students a broad theoretical basis for understanding, analyzing, designing, and improving operations. After completing this course:
1. Students can apply key concepts of operations strategy for analyzing production processes.
2. Students can conduct basic process mapping analysis and elaborate the limitations of the chosen method.
3. Students can calculate the needed capacity for production and service operations.
4. Students can select and use problem solving tools and methods.
5. Students can select and use the basic tools of lean thinking to improve the productivity of production and service operations.
6. Students can explain how new technologies and servitization affect production and operations management.
7. Additional skills: Students acquire experience in teamwork, report writing and presentation.
ContentThe course covers the most fundamental strategic and tactical concepts in production and operations management. The lectures cover: Introduction to POM; Operations strategy; Capacity management; Production planning and control; Lean management; Performance measurement; Problem solving; Service operations and servitization; New technologies in POM.
LiteraturePaton, S.; Clegg, B.; Hsuan, J.; Pilkington, A. (2011) Operations Management, 1st ed., McGraw Hill.
363-0421-00LMastering Digital Business Models Restricted registration - show details
Number of participants limited to 100
W+3 credits2GE. Fleisch
AbstractThis lecture provides a theory- and practice-based understanding of how today's information technologies enable new digital business models and disrupt existing markets.
Learning objectiveA. After the lecture, the student is able to evaluate digital business models from different angels, including theory-based views:

- Definition and classification of business models
- Digital business model patterns
- Theoretical frameworks that explain why and how digital business models function
- Impact of digital business model patterns on P&L and balance sheet

Students know how to measure & evaluate investments into the digital space as

- a decision maker in an established company (should I invest in project A or B?)
- an entrepreneur (should I pursue this venture?)
- an investor (should I invest in start-up xy?)

B. The student knows different tools to design digital business model patterns.
ContentUber, Airbnb, Nest and Jawbone - A wide range of innovative companies exist, which successfully implemented ICT enabled business models and continue to grow at a rapid pace. Examples, illustrating how digitalization, including the "Internet of Things" currently fosters business model innovation across various industries. This course is designed to help students to understand and critically assess such newly immerging (digital) business models.

For the lecture students will get access to one of the leading online teaching platforms (called edX) also offered by other top universities (incl. MIT, Harvard, Berkeley, etc.). Using the edX platform, will allow students to collaborate in online discussions, solve online exercises and present a short educational video as part of a group project.

Key Topics:
Business model innovation; (digital) business model patterns; business value of IT; the concept of integration; transaction cost perspective; network economics perspective; essentials and impact of web 2.0, internet of things, mobile computing, market places, social analytics and big data; IT governance and portfolio management; entrepreneurship in the digital space, etc.
Quantitative and Qualitative Methods
NumberTitleTypeECTSHoursLecturers
363-0541-00LSystems Dynamics and ComplexityW+3 credits3GF. Schweitzer, G. Casiraghi, V. Nanumyan
AbstractFinding solutions: what is complexity, problem solving cycle.

Implementing solutions: project management, critical path method, quality control feedback loop.

Controlling solutions: Vensim software, feedback cycles, control parameters, instabilities, chaos, oscillations and cycles, supply and demand, production functions, investment and consumption
Learning objectiveA successful participant of the course is able to:
- understand why most real problems are not simple, but require solution methods that go beyond algorithmic and mathematical approaches
- apply the problem solving cycle as a systematic approach to identify problems and their solutions
- calculate project schedules according to the critical path method
- setup and run systems dynamics models by means of the Vensim software
- identify feedback cycles and reasons for unintended systems behavior
- analyse the stability of nonlinear dynamical systems and apply this to macroeconomic dynamics
ContentWhy are problems not simple? Why do some systems behave in an unintended way? How can we model and control their dynamics? The course provides answers to these questions by using a broad range of methods encompassing systems oriented management, classical systems dynamics, nonlinear dynamics and macroeconomic modeling.
The course is structured along three main tasks:
1. Finding solutions
2. Implementing solutions
3. Controlling solutions

PART 1 introduces complexity as a system immanent property that cannot be simplified. It introduces the problem solving cycle, used in systems oriented management, as an approach to structure problems and to find solutions.

PART 2 discusses selected problems of project management when implementing solutions. Methods for identifying the critical path of subtasks in a project and for calculating the allocation of resources are provided. The role of quality control as an additional feedback loop and the consequences of small changes are discussed.

PART 3, by far the largest part of the course, provides more insight into the dynamics of existing systems. Examples come from biology (population dynamics), management (inventory modeling, technology adoption, production systems) and economics (supply and demand, investment and consumption). For systems dynamics models, the software program VENSIM is used to evaluate the dynamics. For economic models analytical approaches, also used in nonlinear dynamics and control theory, are applied. These together provide a systematic understanding of the role of feedback loops and instabilities in the dynamics of systems. Emphasis is on oscillating phenomena, such as business cycles and other life cycles.

Weekly self-study tasks are used to apply the concepts introduced in the lectures and to come to grips with the software program VENSIM.
Lecture notesThe lecture slides are provided as handouts - including notes and literature sources - to registered students only. All material is to be found on the Moodle platform. More details during the first lecture
Prerequisites / NoticeSelf-study tasks (discussion exercises, Vensim exercises) are provided as home work. Weekly exercise sessions (45 min) are used to discuss selected solutions. Regular participation in the exercises is an efficient way to understand the concepts relevant for the final exam.
Economics
NumberTitleTypeECTSHoursLecturers
363-0565-00LPrinciples of MacroeconomicsW+3 credits2VJ.‑E. Sturm
AbstractThis course examines the behaviour of macroeconomic variables, such as gross domestic product, unemployment and inflation rates. It tries to answer questions like: How can we explain fluctuations of national economic activity? What can economic policy do against unemployment and inflation. What significance do international economic relations have for Switzerland?
Learning objectiveThis lecture will introduce the fundamentals of macroeconomic theory and explain their relevance to every-day economic problems.
ContentThis course helps you understand the world in which you live. There are many questions about the macroeconomy that might spark your curiosity. Why are living standards so meagre in many African countries? Why do some countries have high rates of inflation while others have stable prices? Why have some European countries adopted a common currency? These are just a few of the questions that this course will help you answer.
Furthermore, this course will give you a better understanding of the potential and limits of economic policy. As a voter, you help choose the policies that guide the allocation of society's resources. When deciding which policies to support, you may find yourself asking various questions about economics. What are the burdens associated with alternative forms of taxation? What are the effects of free trade with other countries? What is the best way to protect the environment? How does the government budget deficit affect the economy? These and similar questions are always on the minds of policy makers.
Lecture notesThe course webpage (to be found at https://moodle-app2.let.ethz.ch/course/view.php?id=3543) contains announcements, course information and lecture slides.
LiteratureThe set-up of the course will closely follow the book of
N. Gregory Mankiw and Mark P. Taylor (2017), Economics, Cengage Learning, Fourth Edition.

We advise you to also buy access to Aplia. This internet platform will support you in learning for this course. To save money, you should buy the book together with Aplia. This is sold as a bundle (ISBN: 978-1-473762008).

Besides this textbook, the slides and lecture notes will cover the content of the lecture and the exam questions.
363-0503-00LPrinciples of MicroeconomicsW+3 credits2GM. Filippini
AbstractThe course introduces basic principles, problems and approaches of microeconomics.
Learning objectiveThe learning objectives of the course are:

(1) Students must be able to discuss basic principles, problems and approaches in microeconomics. (2) Students can analyse and explain simple economic principles in a market using supply and demand graphs. (3) Students can contrast different market structures and describe firm and consumer behaviour. (4) Students can identify market failures such as externalities related to market activities and illustrate how these affect the economy as a whole. (5) Students can apply simple mathematical treatment of some basic concepts and can solve utility maximization and cost minimization problems.
Lecture notesLecture notes, exercises and reference material can be downloaded from Moodle.
LiteratureN. Gregory Mankiw and Mark P. Taylor (2017), "Economics", 4th edition, South-Western Cengage Learning.
The book can also be used for the course 'Principles of Macroeconomics' (Sturm)

For students taking only the course 'Principles of Microeconomics' there is a shorter version of the same book:
N. Gregory Mankiw and Mark P. Taylor (2017), "Microeconomics", 4th edition, South-Western Cengage Learning.

Complementary:
1. R. Pindyck and D. Rubinfeld (2012), "Microeconomics", 8th edition, Pearson Education.
2. Varian, H.R. (2014), "Intermediate Microeconomics", 9th edition, Norton & Company
Financial Management
NumberTitleTypeECTSHoursLecturers
363-0711-00LAccounting for ManagersW+3 credits2VJ.‑P. Chardonnens
AbstractOverview of financial and managerial accounting
Accounting for current and fixed assets
Liabilities and owner’s equity
Recording change in balance sheet
Measuring financial performance
Managing financial reporting
Full and variable costing system
Using accounting information for decision making purposes
Learning objectiveUnderstand the different procedures involved in the accounting system
Record change in financial position
Measure business income
Prepare final accounts
Understand the principles of cost accounting
Calculate the different product costs
Make decisions about the acceptance or rejection of a particular product
ContentFinancial Accounting: Balance sheet, income statement, double-entry accounting, journal and ledger, accounting for merchandising activities, value-added tax, adjustments before final accounts, provisions, depreciation, valuation,

Managerial Accounting: Full costing, variable costing, cost-volume profit, break-even analysis, activity-based costing

Exercises
Prerequisites / NoticeThis course is a prerequisite for the course Financial Management.
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