Suchergebnis: Katalogdaten im Frühjahrssemester 2017
|Management, Technologie und Ökonomie Master|
|Information Management, Operations Management|
|363-1077-00L||Entrepreneurship||W+||3 KP||2G||B. Clarysse|
|Kurzbeschreibung||The entrepreneurship course offers an introduction into the various elements important to start an innovative business. These are: insights into how technology start-ups differ from regular start-ups, assessing opportunities, protecting one's idea and technology, market testing and feedback, raising investment and deal evaluation, use of novel financing sources, development of term sheets.|
|Lernziel||This course enables to understand:|
Technology Start-ups and their life cycles
The concept of a commercializing a technology
Entrepreneurial market research
How to rease mony
How to get your idea financed
How to deal with investors
|Inhalt||The course consists of 7 sessions of 4 hours, every other week. The content covers diverse elements of starting a business. More specifically, following topics are covered: |
In session 1, we discuss how technologies lead to disruption and might form new industries such as driverless cars, mobile health, internet of things, ...We analyse why it takes so long for technologies to morph into products and question how to deal with this as an entrepreneur. Guest speakers from the McKinsey Venture Challenge Competition present themselves and their previous winners.
Session 2 introduces a methodology to develop value propositions for 'grand challenges'. You are expected to read these challenges and discuss them in groups of 4-5 students. In the second half of the session we organize a guest speaker event with Venture Kick and CTI during which technology entrepreneurs present how they have started and grown their businesses.
In Session 3, we analyse how you can protect your idea through copyrights, trademarks, design rights and various form of patents; Not the technicality but the use of these patents and IP rights is the central element of discussion. At the end of the session, a guest speaker from London's Deep Science Accelerator will come to present the initiative and how they deal with IP.
Session 4 introduces the business aspect of value chains, value networks, ecosystems and commercial strategies. Using case studies, you will analyse the importance of value chains in combination with the protection forms that you discussed in the previous section.
In Session 5, we analyse how to prototype, test the market, use market feedback to back up your prototyping session. In addition to various forms of prototyping, you will have an overview of how the use of such prototyping can help you avoid major losses. Mini-cases are used to provide examples.
Session 6 introduces you in the world of raising capital. You get an overview of the various sources of capital including business angels, accelerators, crowd funding, venture capital and corporate capital and you will see how a term sheet is formed. Guest speakers from the financing industry will answer your questions with regards to getting finance.
Session 7 includes a negotiation game. You have to prepare for this session by making a due diligence of a business plan (in teams of 2). Half of you will be assigned a role as investor, half of you get a role as entrepreneur. You will need to prepare a 2' pitch where you present your changes to the business plan as entrepreneur or your expected changes as investors after which you have to look for your favorite entrepreneurial team or investor team and negotiate the term sheet.
Each of the sessions includes a mix of theory (usually 2 hours), case study/exercise work (usually 1 hour) and guest presentations (usually 1 hour). Some of these guest presentations are in collaboration with Venture Kick and/or the Venture Challenge Competition and are followed by a possibility to network afterwards (including an Apéro). The course is an excellent introduction to 'do it yourself courses' such as High Tech Start-Up Management.
|Skript||Powerpoint slides are provided ahead of each session and provide together with Clarysse and Kiefer (2011) the core course material. Guest speaker slides will be provided ahead of the sessions as well and also should be seen as core material. |
In addition to the slides and handbook, most sessions have case material (uploaded ahead of the course and to be read BEFORE the lecture in which the case will be discussed). Video material is for illustration purposes only and need not to be viewed ahead of the session nor is part of the core course material.
|Literatur||Clarysse, B. & S. Kiefer The Smart Entrepreneur (Elliott & Thompson, 2011) is used as reference material.|
|Voraussetzungen / Besonderes||No special background is needed.|
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