Search result: Catalogue data in Spring Semester 2021

MAS in Management, Technology, and Economics Information
Skill-Based Training
365-1151-00LApplied Business Ethics: From Individual to Corporate Moral Responsibility Restricted registration - show details
Exclusively for MAS MTEC students (2nd and 4th semester).
W2 credits2SB. J. Bergmann
AbstractWith leadership comes responsibility. In this course we explore the ethical duties we are facing as individuals, as managers and as an organization. We combine analytical frameworks with latest insights on findings on human behavior. Selected guest speakers will provide insights on ethical decision making and strategies in their own field.
Objective- Understand the central questions and concepts moral philosophy and business ethics
- Understand the different contexts in which ethical decision making in business is addressed
- Understand the gap between business ethics and the concerns of most managers and how ethics and interests can and do conflict
- Realize and be able to deal with the diverse set of ethical viewpoints when making decisions (ethical issues are “not issues of right versus wrong,” but “conflicts of right versus right”)
- Reveal and assess your ethical intuitions and learn how to use ethics in business settings
ContentThis course has four parts. Each part is structured over one day. In part one we will begin to investigate the reasons for acting morally on the individual level. With that, this part provides a brief introduction to moral philosophy, going through classical approaches and will introduce moral agency and moral obligations. Selected readings provide the basis for this part. The second part will extend the scope of ethical consideration to the business context and to the level of an organization and corporate moral agency. This part will address the numerous ethical duties faced by managers and organizations. Selected research papers and reports provide the basis for this part. The third part will focus on particular cases and offers insights ranging across different industries. In that part, selected professionals will join the session to share their experience. In part four the students will present their projects, based on a small group exercise. Overall, an open discussion and a self-discovery of the ethical aspects by the participants will be key for the interactive character of the seminar. More details on the structure and interactive elements (e.g. simulations, role plays) will follow closer to the seminar.
365-1099-00LDesign Thinking: A Human-Centred Approach to Problem Solving Restricted registration - show details
Exclusively for MAS MTEC students (2nd semester).
Minimum number of participants: 15.
W1 credit1SF. Rittiner
AbstractIn this course, students get to know Design Thinking, which is an innovation method that can be applied to solve a broad range of problems from product development to social innovation. The students will engage in collaborative team exercises to learn about and directly apply the five typical design thinking steps – empathize, define, ideate, prototype and test – by solving a real-world challenge.
ObjectiveDuring the course, students will...

...get to know the design thinking process working on a specific real-world challenge
...learn when to apply design thinking methodology
...learn how to empathize with users, how to formulate a clear problem statement, develop ideas, prototype as well as test them with potential users
ContentDuring the course, students will...
...get to know the design thinking process as:
- - a methodology to develop ideas and concepts – typically in the early phase of the innovation process (the fuzzy-front end)
- - a methodology used for product, service and business model innovation
- - a methodology used for organizational development: process improvements, redesign of organizational structures, etc.
...learn how to apply the design thinking methodology or parts of it
...learn how to empathize with users: simple interview techniques, observation, etc.
...learn how to formulate a clear problem statement
...learn how to develop ideas: potentially alternative brainstorming techniques
...learn how to prototype ideas with simple means
...learn how to test them with potential users: simple test structures

What the students should learn from the course:
- Students will be able to assess whether Design Thinking is useful methodology to solve challenges they face in their daily business activities
- Students will be able to use elements (i.e. a novel brainstorming technique, a novel feedback method, etc.) in their daily business activities

What the students will NOT learn:
- This 2-day training is by not extensive enough to provide a full-scale design thinking training that enables students to design, organize and run their own design thinking workshops and projects. For this, further courses, trainings and self-guided learning is necessary. References to institutes, books and other material will be provided.
Lecture notesThere is no script available.
365-1111-00LEntrepreneurial Learning: Theory, Practice, and Play
Does not take place this semester.
Exclusively for MAS MTEC students (2nd semester).
W1 credit1S
AbstractLearning is an essential part of life, no matter if you are a student, a corporate employee, an entrepreneur, or, all three of these at the same time. In this course, you will be introduced to various theories and practices pertaining to learning in an entrepreneurial context.
ObjectiveDeveloping a comprehensive understanding of how individuals and teams learn in the entrepreneurial context and apply the learning in their current and future roles. Specifically, in this class students will achieve the following:

1. Understand and improve how they learn as individuals;
2. Understand and improve how they learn together with teammates/colleagues in a team, in a work/entrepreneurial environment;
3. Learn to adapt to the team and develop effective team learning
ContentThis course has four building blocks, with each of the blocks consisting of an introduction from the lecturer, an exercise, and a reflection on the exercise. The four blocks are as follows:

A. Theoretical foundation of entrepreneurial learning: individual learning;
B. Theoretical foundation of entrepreneurial learning: team and organizational learning;
C. Mount Everest simulation game (a multi-user online simulation with a series of problem-solving and decision-making challenges. Students will begin the journey by logging in to assume five different roles and each student is given resources and information that her team needs to make a series of critical decisions about the timing and execution of ascent to the summit of Mount Everest. Please note that this game needs to be purchased from Harvard Business School Publishing and it costs $15 per student.);
D. Team presentation (student teams will present their decision-making processes and learnings from the simulation game).

In order to achieve the best learning outcomes, I utilize a combination of methods, including lecture (for the theoretical concepts and frameworks), role play (for learning situations such as team decision making, critical drawbacks, major milestones etc.), 360-degree evaluation, learning inventory (to gauge the individual and team learning styles), and after-event debriefing/reflections.
365-1053-00LInnovation, Creativity and Personality Traits Restricted registration - show details
Exclusively for MAS MTEC students (4th semester).
W1 credit1SD. Laureiro Martinez, S. Brusoni
AbstractIn this course we use the latest research on how individuals can improve at solving problems creatively to foster their careers, and the performance of their organization.
Objective1. Participants will generate a richer notion of innovation and creativity by reflecting on the role of individuals on the innovation processes, the cognitive abilities and personality traits that are involved in this process
o Through a personal assessment, participants will learn how the discussed cognitive abilities and traits are observable and measurable
o Through a personal assessment, participants will learn about their own cognitive abilities and personality traits related to innovation and creativity and in comparison with other groups with similar backgrounds.

2. Participants will gain awareness of the use of their own creativity and problem-solving skills and will learn the reasons why these type of processes can foster creativity and innovation in their daily life and their jobs
o Through discussions with field experts and the knowledge from their self-assessments, participants will gain insight on the fit or misfit of career paths and cognitive abilities and personality traits
o Through the workshop debrief session, participants will learn the reasons why these type of processes can foster creativity and innovation.

3. Participants will create one and receive one concrete and actionable plan for helping someone overcome one weakness in their own work environment. Participants will also learn from the plans created by their peers.
ContentIn this course, we introduce the process of innovation and the role that individual creativity has on it. Individual creativity is composed of many abilities. This course gives the participant tools and methods to make many of these hidden, yet critical, abilities observable and measurable. On this basis, the participant can develop a concrete action plan to improve on them.

The course has three parts. In the first, we introduce the process of innovation and creativity. We go deep in this process and explain the role that individual cognitive abilities and personality traits have on innovation and creativity. We make these ideas concrete by providing each participant with the experience to take a self-assessment. The self-assessment gives the participant concrete feedback on their cognitive abilities and personality traits, also in comparison with their peers. We call this “self” assessment as all feedback is provided only to the participant for them to make their own conclusions.

In the second part of the course, industry experts come and give guidance to participants on how to use their cognitive abilities and personality traits at the workplace. They explain how these abilities are critical to career development, and career transitions. Everyone has strengths and weaknesses and the experts explain how matching one’s profile to one’s career can lead to efficient and fulfilling outcomes.

The third part of the course involves a design-thinking workshop where participants work in pairs. Each participant is tasked with finding an actionable plan for helping another participant with improving the ability of their choice. In this part, we reconnect to the first part of the course: participants can choose a specific ability learned on their self-assessment. After the workshop is finished every participant has a prototype that should help them in the process of personal development after the course is over.

In this way, this course is meant as a starting point for personal development. It introduces the process of innovation from an individual point of view and presents the core abilities needed in the process. It provides guidance for matching careers and abilities. Finally, the course gives a concrete action plan, in the form of a personalized prototype solution to continue the personal development after the course is finished.
Prerequisites / NoticePlease notice that participation in the entire two days of the course is a requirement. Due to the short duration of the course and its highly interactive nature, there are no exceptions.
365-1149-00LIntroduction to Personal Branding and Storytelling Restricted registration - show details
Exclusively for MAS MTEC students (2nd and 4th semester).
W1 credit1SB. Rübel, P. Geissbühler
AbstractWe all have a “personal brand” - whenever you are interacting others, you are projecting an image of yourself. Are you ready to take charge of your own brand story and proactively guide your image? Would you like to learn how to effectively tell your story in a memorable way? This course will teach you skills you can rely on throughout your career to help you achieve your goals.
ObjectiveThis highly interactive course will help you to understand and then define your own brand story. By carefully looking at your own values, attributes and strengths from an internal and external perspective, you will first define a genuine and meaningful personal brand for yourself and then learn the storytelling skills you will need to authentically connect with and influence your audience. In addition, you will look at the various channels of communication you can use to proactively build your personal brand.

Specific take-aways from this course:
- Your current personal brand
- Your desired personal “brand house”
- Storytelling frameworks
- Building of your personal story and practice giving them
- Elevator Pitches and practice giving them
- Review of online & offline communication channels with an action plan to activate
- Your Personal Journal to keep and reflect on throughout your career.
ContentThe Personal Branding and Storytelling course will be divided into the following sessions:
Pre-Work: you will be expected to distribute a survey to 5-6 members of your trusted network (e.g. friends, family and work colleagues). The surveys are private and only you will see the information. The survey will be the basis of defining your current personal brand. Additional pre-work will be reading through some articles and completing the first section of your Personal Journal.
Brand Basics: gain a common understanding of what a brand really is and why it is important. We will explore the difference between a corporate brand and a personal brand.
Brand Building: using the pre-work material, we will look at your current personal brand vs. your desired brand. We will take an in-depth look at all parts of a brand house and help you define your own Unique Selling Points (USPs). We will have exercises and break into small teams as needed.
Storytelling Basics: gain a common understanding of the importance of storytelling and different frameworks to approach it.
Storytelling Practice: you will spend time developing your personal story and Elevator Pitch. We will have exercises and break into small teams as needed. You will be given the opportunity to tell your story and obtain feedback.
Communication Channels: we will review the various online and offline communications channels open to you to build your brand with a strong focus on LinkedIn. You will develop a personal action plan based on the channels most relevant to your industry and profession.

Attendance at both days of the course and active participation in the exercises in mandatory for successful completion of the course. Students will be expected to fully complete the pre-work required, including gathering the Trusted Network Survey data and filling in the first part of the Personal Journal. Literature and readings will be announced beforehand.
365-1092-00LPersonal Leadership Skills Restricted registration - show details
Exclusively for MAS MTEC students (2nd semester).
W2 credits3SP. Romann
AbstractWith the aim of preparing the students to take on managerial responsibility, this 2x3 days-seminar teaches basic and practical management skills.
ObjectiveTo convey management behaviour based on practical examples, own experiences and team discussions complemented by short theory sessions.
ContentWhen talking of leadership, one in most cases refers to the interaction between superior and associate. However, leadership in modern times also involves the interaction with peers, with one’s own superior as well as with other stakeholders. Thus, not leadership but personal leadership skills are needed which also comprise communication, self management and personality aspects.

In the light of this, this seminar offers you the opportunity to acquire competencies in all of the just mentioned subjects and to reflect on your current behaviour as (future) leader. The more familiar we are with ourselves, the more we become aware of our needs, the freeer we are to express ourselves and to interact with others.

The seminar will be a mixture of theory inputs, discussions, self-reflecting moments, group work with short presentations as well as some role plays to give you the opportunity not only to get to know the relevant theories and models, but also to apply and test them. This shall enable you to return to your daily work life and be ready for the challenges of being a (future) leader.

Be familiar with and feel able to able current concepts and theories related to leadership skills based on practical examples, own experiences and team discussions complemented by short theory sessions.

1 Fundamentals of Communication
2 Communication in Business Life
3 Self-Management
4 Personality and Understanding Human Nature
5 Fundamentals of Leadership
6 Leadership Tools
Lecture notesEnglisch
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