Suchergebnis: Katalogdaten im Herbstsemester 2020
CAS in Entrepreneurial Leadership in Technology Ventures  Start: Every Autumn Semester and Spring Semester. Duration: 12 months. It is possible to join the programme at the beginning of each semester. | ||||||
 Core Knowledge | ||||||
| Nummer | Titel | Typ | ECTS | Umfang | Dozierende | |
|---|---|---|---|---|---|---|
| 373-0100-00L | Entrepreneurial Strategies & Lean Innovation  Only for CAS in Entrepreneurial Leadership in Technology Ventures. | O | 1 KP | 2G | B. Clarysse | |
| Kurzbeschreibung | ||||||
| Lernziel | ||||||
| 373-0101-00L | Entrepreneurial Leadership Only for CAS in Entrepreneurial Leadership in Technology Ventures. | O | 1 KP | 1G | J. Thiel | |
| Kurzbeschreibung | This is the second knowledge module within the CAS ELTV. During this module, we will discuss important themes concerning entrepreneurial team formation and management and practice elements in interactive workshops. | |||||
| Lernziel | This module enables participants: - To understand key requirements for new venture leadership and how to build effective governance structures for the founding team - To select and implement approaches and methods to structure productive work relationships within an emerging firm. - To understand and build the organizational foundations for successful professionalizing of venture operations | |||||
| Inhalt | This module zooms in on the design and management of new venture teams in technology-based companies as well as the role of leadership in building successful venture teams. Key contents in this module comprise founder contracts, successful governance structures, and approaches to team performance management. This module also allows participants to understand requirements for venture leadership and professionalizing venture operations as well as building productive work relationship within their emerging firm. | |||||
| Skript | See Online Platform | |||||
| Literatur | See Online Platform | |||||
| Voraussetzungen / Besonderes | This module is for CAS ELTV participants only. | |||||
| 373-0102-00L | Entrepreneurial Marketing & Sales Only for CAS in Entrepreneurial Leadership in Technology Ventures. | O | 1 KP | 1G | B. Clarysse | |
| Kurzbeschreibung | This is the third knowledge module within the CAS ELTV. During this module, we will discuss important themes concerning entrepreneurial team formation and management and practice elements in interactive workshops. The module will be extended by intermediary project review meetings. | |||||
| Lernziel | This module enables participants: - To understand customer needs and the respective markets - To practice and optimize successful communication with and towards existing and future customers (e.g., strategic selling, key account management, communication tools) - To understand and use different pricing techniques for technology products and services, both in B2C and B2B contexts, - To select appropriate strategies to build up effective sales channels and calculate and optimize respective funnel KPIs and assess the implications on the venture's business model and organization (e.g., lead management, funnel metrics, etc.) | |||||
| Inhalt | This module exposes participants to important customer development and market research strategies, with the goal to build competencies in several customer-facing activity domains of the growing venture. Key module themes span the pricing of technology products and services, both in B2C and B2B contexts, the effective build-up of sales channels and funnels, and the successful communication to existing as well as future customers. | |||||
| Skript | See Online Platform | |||||
| Literatur | See Online Platform | |||||
| Voraussetzungen / Besonderes | This module is for CAS ELTV Participants only. | |||||
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