Suchergebnis: Katalogdaten im Herbstsemester 2019

Agrarwissenschaften Master Information
Vertiefung Agrarökonomie
Disziplinäre Kompetenzbereiche
Decision Making and Management
NummerTitelTypECTSUmfangDozierende
363-0403-00LIntroduction to MarketingW+3 KP2GF. von Wangenheim, M. Zimmer
KurzbeschreibungThe course is designed to convey a profound understanding of marketing's role in modern firms, its interactions and interfaces with other disciplines, its main instruments and recent trends. Particular attention is given to emerging marketing concepts and instruments, and the role of marketing in technology firms.
LernzielAfter taking the lecture, students should have knowledge about
1) The definition and role of marketing (marketing basics)
2) Creating marketing insights - understanding customer behavior
- Theoretical concepts in customer behavior (customer behavior)
- Analytical means to extend knowledge on customer behavior (marketing research)
- Strategic tools to quantify customer behavior (CLV, CE)
3) Strategic marketing - translating marketing insights into actionable marketing strategies
- Segmentation, Targeting, and Positioning
- Attracting customers (marketing mix, 4Ps)
- Maintaining profitable customer relations (CRM)
InhaltThe course is designed to convey a profound understanding of marketing's role in modern firms, its interactions and interfaces with other disciplines, its main instruments and recent trends. Particular attention is given to emerging marketing concepts and instruments, and the role of marketing in technology firms.

The lecture features tutorial sessions that are held at irregularly spaced intervals throughout the semester (approximately every third week). The tutorial sessions take place at the same time and location as the main lecture. They serve to illustrate theoretical and methodological concepts from the lecture by walking students through basic marketing data analyses, where students can practice and apply the concepts of the lecture on their own. The tutorial is held jointly by three teaching assistants (Sandro Arnet, Zhiying Cui, and Jana Gross) and the professor (Prof. F. von Wangenheim).
LiteraturKotler, P./Armstrong, G.: Principles of Marketing, 17th edition, Pearson 2017.
Weekly readings, distributed in class (via Moodle)
751-2205-00LAdvanced Management in the Agri-Food-ChainW+2 KP2GM. Weber
KurzbeschreibungAdvanced Management in the Agri-Food Chain:
Framework und Managementmodelle für den Umgang mit Komplexität in Organisationen der Agri-Food Chain
LernzielNach der Vorlesung ...
... kennen die Studierenden die wichtigsten Charakteristiken und Konsequenzen der aktuellen Probleme in der Organisationswelt,
... kennen wichtige Managementmodelle und -konzepte für das heutige organisatorische Umfeld,
... kennen ausgewählte praktische Anwendungen und Beispiele der behandelten Inhalte und
... sind in der Lage, ihre Kenntnisse selbständig weiter zu vertiefen.
InhaltIn der Vorlesung werden folgende Inhalte behandelt:
- Zustand, Gründe und Wirkungen von Komplexität in der Organisationswelt.
- Framwork für die Gestaltung, Lenkung und Entwicklung intelligenter Organisationen.
- Ausgewählte aktuelle Managementmodelle für eine komplexe Organisationswelt.
- Transfer und Anwendung der Modelle auf Organisationen in der Agri-Food Chain.
SkriptFoliensatz mit ausgewählten Inhalten.
Voraussetzungen / Besonderes- Vorlesung "Management in the Agri-Food Chain" in D-USYS

Vorlesung wird in deutscher Sprache abgehalten
Resource Economics and Agricultural Policy
NummerTitelTypECTSUmfangDozierende
751-2903-00LEvaluation of Agricultural PoliciesW+3 KP2GM. Stolze, S. Mann
KurzbeschreibungDie Vorlesung befasst sich mit Themen der Agrarökonomischen Forschung am Beispiel des Schwerpunktthemas Politikevaluation. Dabei werden Grundlagen der Evaluation vermittelt und in einer offenen Lehrform angewendet.
LernzielSchwerpunktthema: Politikevaluation
-------------------------------------------
Die Studierenden sollen ...
- sich intensiv und aus verschiedenen Perspektiven mit einer agrarökonomischen Fragestellung beschäftigen, insbesondere mit möglichen Methoden und den wissenschaftlichen Erkenntnissen;
- sich mit wissenschaftlicher Literatur zum Schwerpunktthema auseinandersetzen;
- sich beispielhaft mit den Stärken, Schwächen und Einsatzgebieten von Forschungsansätzen im Schwerpunktthema beschäftigen;
- sich unter Anleitung der Dozenten Lehrinhalte über eine offene Veranstaltungsform selber aneignen;
- Lehrstoff aus Vorlesungen anwenden und Zusammenhänge erkennen können;
- die Forschungsanstalt Agroscope und das Forschungsinstitut für biologischen Landbau (FiBL) als nationale Forschungsinstitute mit agrarökonomischer Forschung kennen lernen;
- sich die Grundlagen aneignen, um selber Evaluationen durchführen oder betreuen sowie die Ergebnisse von Evaluationen einordnen zu können.
InhaltEinheit: Thema
----------------------------------------------------------------------
01: Einführung (Karusselldiskussion, Normativität, Anwendungsbeispiele)
02: Normative Grundlagen
03: Studientag Frick
04: Öffentliche Politik als Evaluationsobjekt
05: Durchführung von Evaluationen
06: Quantitative Methoden
07: Studientag Tänikon
08: Qualitative Methoden
09: Fallstudie
10: Mündliche Prüfung
SkriptHandouts von Powerpoint-Präsentationen
Literatur1) Bussmann Werner, Klöti Ulrich und Knoepfel Peter, 2004 (Hrsg). Einführung in die Politikevaluation. Helbling&Lichtenhahn. Redigitalisierte Fassung.
Wird in Einheit 01 abgegeben.

2) Vedung Evert, 2000. Public Policy and Program Evaluation. ISBN 0-7658-0687-8.
Lehrbuch in englischer Sprache.
Voraussetzungen / BesonderesEinheit 03: Ganzer Tag am FiBL in 5070 Frick, www.fibl.org

Einheit 09: Ganzer Tag bei Agroscope in Tänikon, 8356 Ettenhausen, www.agroscope.admin.ch
701-1651-00LEnvironmental Governance Belegung eingeschränkt - Details anzeigen
Maximale Teilnehmerzahl: 30

Primäre Zielgruppe: MSc Umweltnaturwissenschaften hat Vorrang bis 20.09.2019.
W6 KP3GE. Lieberherr, G. de Buren
KurzbeschreibungThe course addresses environmental policies, focusing on new steering approaches, which are generally summarized as environmental governance. The course also provides students with tools to analyze environmental policy processes and assesses the key features of environmental governance by examining various practical environmental policy examples.
LernzielTo understand how an environmental problem may (not) become a policy and explain political processes, using basic concepts and techniques from political science.

To analyze the evolution as well as the key elements of environmental governance.

To be able to identify the main challenges and opportunities for environmental governance and to critically discuss them with reference to various practical policy examples.
InhaltImprovements in environmental quality and sustainable management of natural resources cannot be achieved through technical solutions alone. The quality of the environment and the achievement of sustainable development strongly depend on human behavior and specifically the human uses of nature. To influence human behavior, we rely on public policies and other societal rules, which aim to steer the way humans use natural resources and their effects on the environment. Such steering can take place through government intervention alone. However, this often also involves governance, which includes the interplay between governmental and non-governmental actors, the use of diverse tools such as emission standards or financial incentives to steer actors' behavior and can occur at the local, regional, national or international level.

In this course, we will address both the practical aspects of as well as the scientific debate on environmental governance. The course gives future environmental experts a strong basis to position themselves in the governance debate, which does not preclude government but rather involves a spectrum from government to governance.

Key questions that this course seeks to answer: What are the core characteristics of environmental challenges from a policy perspective? What are key elements of 'environmental governance' and how legitimate and effective are these approaches in addressing persistent environmental challenges?
SkriptLecture slides and additional course material will be provided on Moodle.
LiteraturWe will mostly work with readings from the following books:
- Carter, N. (2007). The politics of the environment: Ideas, activism, policy (2nd ed.). Cambridge: Cambridge University Press.
- Hogl, K., Kvarda, E., Nordbeck, R., Pregernig, M. (Eds) (2012): Environmental Governance: The Challenge of Legitimacy and Effectiveness. Cheltenham: Edward Elgar Publishing Limited.
Voraussetzungen / BesonderesA detailed course schedule will be made available at the beginning of the semester.
During the lecture we will work with Moodle. We ask that all students register themselves on this platform before the lecture.

We recommend that students have (a) three-years BSc education of a (technical) university; (b) successfully completed Bachelor introductory course to environmental policy (Entwicklungen nationaler Umweltpolitik (or equivalent)) and (c) familiarity with key issues in environmental policy and some fundamental knowledge of one social science or humanities discipline (political science, economics, sociology, history, psychology, philosophy)
Development and International Policy
NummerTitelTypECTSUmfangDozierende
751-2103-00LSocioeconomics of Agriculture Information W+2 KP2VS. Mann
KurzbeschreibungThe main part of this lecture will examine constellations where hierarchies, markets or cooperation have been observed and described in the agricultural sector. On a more aggregated level, different agricultural systems will be evaluated in terms of main socioeconomic parameters like social capital or perceptions.
LernzielStudents should be able to describe the dynamics of hierarchies, markets and cooperation in an agricultural context.
InhaltIntroduction to Sociology
Introduction to Socioeconomics
Agricultural Administration: Path dependencies and efficiency issues
Power in the Chain
The farming family
Occupational Choices
Consumption Choices
Locational Choices
Common Resource Management in Alpine Farming
Agricultural Cooperatives
Societal perceptions of agriculture
Perceptions of farming from within
Varieties of agricultural systems and policies
Skripthttp://www.springer.com/gp/book/9783319741406
Literatursee script
Voraussetzungen / BesonderesBasic economic knowledge is expected.
851-0626-01LInternational Aid and Development Belegung eingeschränkt - Details anzeigen
Maximale Teilnehmerzahl: 40

Voraussetzung: Verständnis der Grundlagen der Volkswirtschaftslehre.
W+2 KP2VK. Harttgen, C. Humphrey
KurzbeschreibungDie Veranstaltung vermittelt grundlegende ökonomische und empirische Kenntnisse um die Möglichkeiten und Grenzen internationaler Entwicklungszusammenarbeit zu verstehen und zu analysieren.
LernzielZiel der Veranstaltung ist es, den Teilnehmenden ein wissenschaftlich fundiertes Verständnis von den Möglichkeiten und Grenzen internationaler Entwicklungszusammenarbeit zu vermitteln. Die Teilnehmer sollen aktuelle Instrumente der Entwicklungszusammenarbeit verstehen und kritisch diskutieren können.
InhaltEinführung: Ursachen von Unterentwicklung; Geschichte der Entwicklungszusammenarbeit (EZ); Zusammenhang EZ und Entwicklung: theoretische und empirische Perspektiven; Politische Ökonomie der EZ; Auswirkungen von EZ; Aktuelle Instrumente der EZ: z.B. Mikro-Finanzierung, Budget-Hilfe, Fair-Trade.
LiteraturArtikel und Auszüge aus Büchern, die elektronisch zur Verfügung gestellt werden.
860-0023-00LInternational Environmental Politics
Besonders geeignet für Studierende D-ITET, D-USYS
W+3 KP2VT. Bernauer
KurzbeschreibungThis course focuses on the conditions under which cooperation in international environmental politics emerges and the conditions under which such cooperation and the respective public policies are effective and/or efficient.
LernzielThe objectives of this course are to (1) gain an overview of relevant questions in the area of international environmental politics from a social sciences viewpoint; (2) learn how to identify interesting/innovative questions concerning this policy area and how to answer them in a methodologically sophisticated way; (3) gain an overview of important global and regional environmental problems and how they could be solved.
InhaltThis course deals with how and why international cooperation in environmental politics emerges, and under what circumstances such cooperation is effective and efficient. Based on theories of international political economy and theories of government regulation various examples of international environmental politics are discussed: the management of international water resources, political responses to global warming, the protection of the stratospheric ozone layer, the reduction of long-range transboundary air pollution in Europe, protection of biodiversity, how to deal with plastic waste, the prevention of pollution of the oceans, etc.

The course is open to all ETH students. Participation does not require previous coursework in the social sciences.

After passing an end-of-semester test (requirement: grade 4.0 or higher) students will receive 3 ECTS credit points. The workload is around 90 hours (meetings, reading assignments, preparation of test).

Visiting students (e.g., from the University of Zurich) are subject to the same conditions. Registration of visiting students in the web-based system of ETH is compulsory.
SkriptAssigned reading materials and slides will be available at http://www.ib.ethz.ch/teaching.html (select link 'Registered students, please click here for course materials' at top of that page) when the course starts. Log in with your nethz name and password. Questions concerning access to course materials can be addressed to Nicolas Solenthaler at: nicolas.solenthaler@gess.ethz.ch. All assigned papers must be read ahead of the respective meeting. Following the course on the basis of on-line slides and papers alone is not sufficient. Physical presence in the classroom is essential. Many books and journals covering international environmental policy issues can be found at the D-GESS library at the IFW building, Haldeneggsteig 4, B-floor, or in the library of D-USYS.
LiteraturAssigned reading materials and slides will be available at http://www.ib.ethz.ch/teaching.html (select link -Registered students, please click here for course materials- at top of that page). Log in with your nethz name and password. Questions concerning access to course materials can be addressed to Nicolas Solenthaler at: nicolas.solenthaler@gess.ethz.ch.
Voraussetzungen / BesonderesNone
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