363-0403-00L  Introduction to Marketing

SemesterAutumn Semester 2024
LecturersF. von Wangenheim, P. Bachmann
Periodicityyearly recurring course
Language of instructionEnglish


Performance assessment information (valid until the course unit is held again)
Performance assessment as a semester course
ECTS credits3 credits
ExaminersF. von Wangenheim, P. Bachmann
Typeend-of-semester examination
Language of examinationEnglish
RepetitionThe performance assessment is only offered at the end after the course unit. Repetition only possible after re-enrolling.
Mode of examinationwritten 60 minutes
Additional information on mode of examinationThe end-of-semester exam accounts for 50 percent of the final grade. During the semester, students will participate in a compulsory continuous performance assessment. This assessment may consist of multiple tasks related to projects or business cases that students solve individually or in groups. All tasks are graded and account for 50 percent of the final grade.
Written aids- Open book
- Non-programmable calculator
Digital examThe exam takes place on devices provided by ETH Zurich.