This course focuses on food consumer behavior, consumer's decision-making processes and consumer's attitudes towards food products.
Learning objective
Students will be able... - to describe heuristics that influence consumer behavior in the food domain - to explain the consumer led food product development - to summarise how consumers perceive the environmental impact and the healthiness of foods - to assess the cultural, the environmental and and the food policy impact on consumer behavior - to explain psychological factors influencing eating behavior
Competencies
Subject-specific Competencies
Concepts and Theories
assessed
Techniques and Technologies
assessed
Method-specific Competencies
Analytical Competencies
assessed
Decision-making
assessed
Problem-solving
assessed
Social Competencies
Communication
fostered
Customer Orientation
assessed
Sensitivity to Diversity
assessed
Personal Competencies
Critical Thinking
assessed
Performance assessment
Performance assessment information (valid until the course unit is held again)
Performance assessment as a semester course