Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior
Learning objective
Students will be able to, - explain the decision-making processes underlying the purchasing process - describe the factors that have an influence on consumer behavior - develop strategies to influence purchasing behavior
Competencies
Subject-specific Competencies
Concepts and Theories
assessed
Method-specific Competencies
Analytical Competencies
assessed
Decision-making
assessed
Social Competencies
Cooperation and Teamwork
fostered
Customer Orientation
assessed
Sensitivity to Diversity
assessed
Personal Competencies
Critical Thinking
assessed
Performance assessment
Performance assessment information (valid until the course unit is held again)
A repetition date will be offered in the first two weeks of the semester immediately consecutive.
Mode of examination
written 90 minutes
Additional information on mode of examination
Prüfungssprache: Die Prüfung kann in Deutsch oder in Englisch geschrieben werden. Man muss jedoch bei einer Sprache bleiben (entweder schreibt man die ganze Prüfung in Deutsch oder in Englisch). Wenn die Prüfung in Deutsch geschrieben wird, dürfen Fachbegriffe auch in Englisch hingeschrieben werden (z.B. need recognition, priming).
Wörterbuch: Fremdsprachige Studierende dürfen ein Wörterbuch mitnehmen. Die Wörterbücher müssen vor der Prüfung kurz der Prüfungsaufsicht gezeigt werden.
Written aids
Wörterbuch
Learning materials
No public learning materials available.
Only public learning materials are listed.
Groups
No information on groups available.
Restrictions
There are no additional restrictions for the registration.
Performance assessment as a semester course