363-0861-00L Alliance Advantage - Exploring the Value Creation Potential of Collaborations
| Semester | Autumn Semester 2024 |
| Lecturers | C. G. C. Marxt |
| Periodicity | yearly recurring course |
| Language of instruction | English |
Courses
| Number | Title | Hours | Lecturers | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 363-0861-00 G | Alliance Advantage - Exploring the Value Creation Potential of Collaborations | 24s hrs |
| C. G. C. Marxt |
Catalogue data
| Abstract | Alliances within innovation ecosystems are essential for developing new business models that address the increasing complexity of technologies and systems, as well as the intensifying global competition. Organizations are compelled to prioritize selected partnerships for value creation. We will emphasize the role of alliances and collaborations in driving innovation within these ecosystems. | ||||||||||||||||||||||||||||||||||||||||||||||||
| Learning objective | Learning outcomes professional competence The students - learn and understand the management basics of inter-firm collaboration and organizational networks (strategy considerations incl. collaborative business models; cultural aspects including both corporate culture and international aspects, risk management, communication, etc.) - realize the value creation potentials of alliances (added value) - understand underlying theoretical models (mainly from the institutional economics, focusing on transaction cost and principal agent theory) - identify and understand specific forms of collaboration (strategic alliances, joint ventures, Networks, etc.) - apply tools hands on in real companies (planned in collaboration with companies) Learning outcomes methodological competence - Writing academic papers - Developing structured documentation of interviews (in form of a presentation) - Transferring theory directly into practical application - Contributing to the learning journey Learning outcomes social competence - Improving communication skills as basics for collaboration - Developing and applying team work skills - Work together with industrial partners - Coping with conflicts resolution in teams | ||||||||||||||||||||||||||||||||||||||||||||||||
| Content | The ever-increasing complexity of technologies and systems, coupled with heightened competitive pressure and the need to shorten time-to-market, drives organizations to concentrate on their core competencies. Collaborating with external partners presents a crucial value creation opportunity, significantly impacting daily management activities. This lecture aims to provide a comprehensive understanding of the unique management requirements for successful cooperation. Content: - Introduction to the theory and management of inter-firm collaboration and networks. - Examination of the formation, management, and evolution of collaborations and networks. - Examplary collaborations in marketing, development, and manufacturing. - Special forms of collaborations: innovation ecosystems, strategic alliances, joint ventures and mergers & acquisitions. Learning Journey: - Week 1: Introductory day providing an overview of the theoretical framework, explaining the course concept, case stud(ies) and intro to the first assignment. - Weeks 2-5:First assignment focusing on key aspects of the framework: Networked Business Strategies; Culture and People Orientation; Leadership, Interaction and Communication; Resilience, Risk and Trust; Agile Structures and Processes; Collaborative Skills Development. This assignment will build the foundational knowledge necessary for the second part of the seminar. - Mid-Semester: Presentation of the first assignment results, supplemented with additional input using a case study, preparation for the second assignment. - Second Assignment: Analysis of real alliance projects within partner companies, i.e. preparing and conduction an interview, summarizing the interview into a presentation. - Final day: Best practice exchange session to conclude the course. This structured approach ensures a thorough understanding of inter-firm collaboration management, equipping participants with the necessary skills to navigate and leverage these partnerships effectively. | ||||||||||||||||||||||||||||||||||||||||||||||||
| Lecture notes | - Lecture slides - Current course material - Harvard Case Studies | ||||||||||||||||||||||||||||||||||||||||||||||||
| Literature | A list with recommended publications will be distributed in the lecture. Classic Books: HBR Collaborating Effectively ISBN 978-1-4221-6264 4 HBR on Mergers and Acquisitions: ISBN 1-57851-555-6 Doz, Y.; Hamel, G.: Alliance Advantage: ISBN 0-87584-616-5 | ||||||||||||||||||||||||||||||||||||||||||||||||
| Prerequisites / Notice | The number of students participating in the lecture is limited to 30. | ||||||||||||||||||||||||||||||||||||||||||||||||
Competencies |
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Performance assessment
| Performance assessment information (valid until the course unit is held again) | |
Performance assessment as a semester course | |
| ECTS credits | 3 credits |
| Examiners | C. G. C. Marxt |
| Type | graded semester performance |
| Language of examination | English |
| Repetition | Repetition only possible after re-enrolling for the course unit. |
Learning materials
| No public learning materials available. | |
| Only public learning materials are listed. |
Groups
| No information on groups available. |
Restrictions
| Places | 36 at the most |
| Waiting list | until 16.09.2024 |
Offered in
| Programme | Section | Type | |
|---|---|---|---|
| Management, Technology and Economics Master | Technology and Innovation | W | |
| MAS in Management, Technology, and Economics | Electives, 1. and 3. Semester | W | |