752-2122-00L  Food and Consumer Behaviour

SemesterAutumn Semester 2023
LecturersM. Siegrist, F. Michel
Periodicityyearly recurring course
Language of instructionEnglish


752-2122-00 VFood and Consumer Behaviour2 hrs
Mon10:15-12:00LFW B 1 »
M. Siegrist, F. Michel

Catalogue data

AbstractThis course focuses on food consumer behavior, consumer's decision-making processes and consumer's attitudes towards food products.
ObjectiveStudents will be able...
- to describe heuristics that influence consumer behavior in the food domain
- to explain the consumer led food product development
- to summarise how consumers perceive the environmental impact and the healthiness of foods
- to assess the cultural, the environmental and and the food policy impact on consumer behavior
- to explain psychological factors influencing eating behavior
Subject-specific CompetenciesConcepts and Theoriesassessed
Techniques and Technologiesassessed
Method-specific CompetenciesAnalytical Competenciesassessed
Social CompetenciesCommunicationfostered
Customer Orientationassessed
Sensitivity to Diversityassessed
Personal CompetenciesCritical Thinkingassessed

Performance assessment

Performance assessment information (valid until the course unit is held again)
Performance assessment as a semester course
ECTS credits2 credits
ExaminersM. Siegrist, F. Michel
Typeend-of-semester examination
Language of examinationEnglish
RepetitionA repetition date will be offered in the first two weeks of the semester immediately consecutive.
Mode of examinationwritten 90 minutes
Written aidsDictionary

Learning materials

No public learning materials available.
Only public learning materials are listed.


No information on groups available.


There are no additional restrictions for the registration.

Offered in

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