363-0403-00L  Introduction to Marketing

SemesterAutumn Semester 2022
LecturersS. Brüggemann
Periodicityyearly recurring course
Language of instructionEnglish

Performance assessment information (valid until the course unit is held again)
Performance assessment as a semester course
ECTS credits3 credits
ExaminersS. Brüggemann
Typeend-of-semester examination
Language of examinationEnglish
RepetitionThe performance assessment is only offered at the end after the course unit. Repetition only possible after re-enrolling.
Mode of examinationwritten 60 minutes
Additional information on mode of examinationThe end-of-semester exam accounts for 50 percent of the final grade. During the semester, students will participate in a compulsory continuous performance assessment. The compulsory continuous performance assessment may consist of a project or business case that students solve individually or in groups. It is graded and accounts for 50 percent of the final grade.
Written aidsStudents may only use a non-programmable calculator in the end-of-semester examination.
Online examinationThe examination may take place on the computer.