752-2120-00L  Consumer Behaviour I

SemesterAutumn Semester 2022
LecturersM. Siegrist, A. Bearth, A. Berthold
Periodicityyearly recurring course
Language of instructionGerman


AbstractIntroduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior
ObjectiveIntroduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior