752-2120-AAL  Consumer Behaviour I

SemesterAutumn Semester 2022
LecturersM. Siegrist, A. Bearth, A. Berthold
Periodicityevery semester recurring course
Language of instructionEnglish
CommentEnrolment ONLY for MSc students with a decree declaring this course unit as an additional admission requirement.

Any other students (e.g. incoming exchange students, doctoral students) CANNOT enrol for this course unit.



Courses

NumberTitleHoursLecturers
752-2120-AA RConsumer Behaviour I
Self-study course. No presence required.
60s hrsM. Siegrist, A. Bearth, A. Berthold

Catalogue data

AbstractIntroduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior
ObjectiveIntroduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior

Performance assessment

Performance assessment information (valid until the course unit is held again)
Performance assessment as a semester course
ECTS credits2 credits
ExaminersA. Bearth, A. Berthold, M. Siegrist
Typegraded semester performance
Language of examinationEnglish
RepetitionRepetition possible without re-enrolling for the course unit.

Learning materials

No public learning materials available.
Only public learning materials are listed.

Groups

No information on groups available.

Restrictions

There are no additional restrictions for the registration.

Offered in

ProgrammeSectionType
Food Science MasterCourse Units for Additional Admission RequirementsE-Information