373-0100-00L  Entrepreneurial Strategies

SemesterAutumn Semester 2022
LecturersB. Clarysse
Periodicityyearly recurring course
Language of instructionEnglish
CommentOnly for CAS in Entrepreneurial Leadership in Technology Ventures.



Courses

NumberTitleHoursLecturers
373-0100-00 GEntrepreneurial Strategies
Block course
24s hrsB. Clarysse

Catalogue data

AbstractThis is the first knowledge module in the CAS ELTV. In this module we (1) introduce all participants to the CAS and ETH, (2) get to know in more detail the projects of the participants and how lean innovation plays a role, and (3) discuss important considerations of strategy formation in technology ventures.
ObjectiveThis module enables participants:
- To understand and select from commercialization strategies available to them (e.g., licensing, partnering, and vertical integration) and respective business model choices
- Assess and generate development options for key internal enabling factors such IP strategy and key resources and capabilities
- Understand different market research and developments tools (lean start-up vs. technology broadcasting) and select appropriate methods and related KPIs
ContentThis module focuses on elements of entrepreneurial strategy formation and implementation in nascent markets and/or industries. Participants will study commercial options available to them, e.g., technology broadcasting, licensing and partnering, and vertical integration, which is complemented by a practical view on IP strategy, driven by business strategy rather than arbitrary choices. The module also includes the introduction to lean innovation methods incl. agile product development methods and core tools of the lean startup approach.
Lecture notesSee Online Platform
LiteratureSee Online Platform
Prerequisites / NoticeThis module is only for CAS ELTV participants.

Performance assessment

Performance assessment information (valid until the course unit is held again)
Performance assessment as a semester course
ECTS credits1 credit
ExaminersB. Clarysse
Typeungraded semester performance
Language of examinationEnglish
RepetitionRepetition possible without re-enrolling for the course unit.

Learning materials

No public learning materials available.
Only public learning materials are listed.

Groups

No information on groups available.

Restrictions

PriorityRegistration for the course unit is only possible for the primary target group
Primary target groupCAS ETH Entrepreneurial Leadership Techn. Ventures (373000)

Offered in

ProgrammeSectionType
CAS in Entrepreneurial Leadership in Technology VenturesModulesOInformation