752-2120-AAL  Consumer Behaviour I

SemesterSpring Semester 2022
LecturersM. Siegrist, A. Bearth, A. Berthold
Periodicityevery semester recurring course
Language of instructionEnglish
CommentEnrolment ONLY for MSc students with a decree declaring this course unit as an additional admission requirement.

Any other students (e.g. incoming exchange students, doctoral students) CANNOT enrol for this course unit.



Courses

NumberTitleHoursLecturers
752-2120-AA RConsumer Behaviour I
Self-study course. No presence required.
60s hrsM. Siegrist, A. Bearth, A. Berthold

Catalogue data

AbstractIntroduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior
ObjectiveIntroduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior

Performance assessment

Performance assessment information (valid until the course unit is held again)
Performance assessment as a semester course
ECTS credits2 credits
ExaminersA. Bearth, A. Berthold, M. Siegrist
Typeend-of-semester examination
Language of examinationEnglish
RepetitionA repetition date will be offered in the first two weeks of the semester immediately consecutive.
Mode of examinationwritten 90 minutes
Additional information on mode of examinationPrüfungssprache:
Die Prüfung kann in Deutsch oder in Englisch geschrieben werden. Man muss jedoch bei einer Sprache bleiben (entweder schreibt man die ganze Prüfung in Deutsch oder in Englisch).
Wenn die Prüfung in Deutsch geschrieben wird, dürfen Fachbegriffe auch in Englisch hingeschrieben werden (z.B. need recognition, priming).

Wörterbuch:
Fremdsprachige Studierende dürfen ein Wörterbuch mitnehmen. Die Wörterbücher müssen vor der Prüfung kurz der Prüfungsaufsicht gezeigt werden.
Written aidsWörterbuch

Learning materials

No public learning materials available.
Only public learning materials are listed.

Groups

No information on groups available.

Restrictions

There are no additional restrictions for the registration.

Offered in

ProgrammeSectionType
Food Science MasterCourse Units for Additional Admission RequirementsE-Information