363-0403-00L  Introduction to Marketing

SemesterAutumn Semester 2021
LecturersS. Brüggemann, F. von Wangenheim
Periodicityyearly recurring course
Language of instructionEnglish

Performance assessment information (valid until the course unit is held again)
Performance assessment as a semester course
ECTS credits3 credits
ExaminersS. Brüggemann, F. von Wangenheim
Typeend-of-semester examination
Language of examinationEnglish
RepetitionA repetition date will be offered in the first two weeks of the semester immediately consecutive.
Mode of examinationwritten 60 minutes
Additional information on mode of examinationThe end-of-semester exam accounts for 50 percent of the final grade. During the semester, students will participate in a compulsory continuous performance assessment. The compulsory continuous performance assessment may consist of a project or business case that students solve individually or in groups. It is graded and accounts for 50 percent of the final grade.
Written aidsNone
Online examinationThe examination may take place on the computer.