853-0065-00L  Business Administration I

SemesterAutumn Semester 2021
LecturersP. Barmettler
Periodicityyearly recurring course
Language of instructionGerman


AbstractThe course BA I provides an understanding of the principles of General Business Management. It comprises an introduction to the basic business principles within a business acumen with a clear focus on value creation.
The theory conveyed is illustrated with excercises, case studies and examples from business practice.
Learning objectiveObjectives

- Understanding and application of instruments and methods of
general management.
- Driving customer equity.
- Reflection of common business practices.
ContentContent

I ENTERPRENEURIAL THINKING AND ACTION
1. Customer orientation and value creation
2. Business and Environment
3. Legal forms of business under Swiss corporate law

II BUSINESS PROCESSES
4. Marketing I
5. Marketing II

III SUPPORTING PROCESSES
6. Human Resource Management I
7. Human Resource Management II

IV MANAGEMENT PROCESSES
8. Organisation
9. Value-based management
10. Mission, Business Norms and Business Culture
11. Strategic Management
LiteratureKrummenacher / Thommen / Brodmann (2016): Einführung in die Betriebswirtschaft, Versus Verlag, Zürich, 2016 (Lehrbuch).

Krummenacher (2016): Einführung in die Betriebswirtschaft - Aufgaben und Lösungen, Versus Verlag, Zürich, 2016 (Übungsbuch).