363-0421-00L Mastering Digital Business Models
| Semester | Autumn Semester 2021 |
| Lecturers | E. Fleisch |
| Periodicity | yearly recurring course |
| Language of instruction | English |
| Comment | Number of participants limited to 110 |
Courses
| Number | Title | Hours | Lecturers | ||||
|---|---|---|---|---|---|---|---|
| 363-0421-00 G | Mastering Digital Business Models The lecture takes place in classroom, online via zoom and recorded. | 2 hrs |
| E. Fleisch |
Catalogue data
| Abstract | This lecture provides a theory- and practice-based understanding of how today's information technologies enable new digital business models and disrupt existing markets. |
| Learning objective | A. After the lecture, the student is able to evaluate digital business models from different angles, including theory-based views: - Definition and classification of business models - Digital business model patterns - Theoretical frameworks that explain why and how digital business models function - Impact of digital business model patterns on P&L and balance sheet Students know how to measure & evaluate investments into the digital space as - a decision maker in an established company (should I invest in project A or B?) - an entrepreneur (should I pursue this venture?) - an investor (should I invest in start-up xy?) B. The student knows different tools to design digital business model patterns. |
| Content | Uber, Airbnb, Nest and Jawbone - A wide range of innovative companies exist, which successfully implemented ICT enabled business models and continue to grow at a rapid pace. Examples, illustrating how digitalization, including the "Internet of Things" currently fosters business model innovation across various industries. This course is designed to help students to understand and critically assess such newly immerging (digital) business models. Course materials will be made available on the Moodle platform through which students can solve online exercises and submit a short educational video as part of a course assignment. Key Topics: Business model innovation; (digital) business model patterns; business value of IT; the concept of integration; transaction cost perspective; network economics perspective; essentials and impact of web 2.0, internet of things, mobile computing, market places, social analytics, and big data; IT governance and portfolio management; entrepreneurship in the digital space, etc. |
Performance assessment
| Performance assessment information (valid until the course unit is held again) | |
Performance assessment as a semester course | |
| ECTS credits | 3 credits |
| Examiners | E. Fleisch |
| Type | end-of-semester examination |
| Language of examination | English |
| Repetition | A repetition date will be offered in the first two weeks of the semester immediately consecutive. |
| Mode of examination | written 90 minutes |
| Additional information on mode of examination | The grading consists of two parts: 1. Every student has to submit latest by midterm a work that summarizes an assigned chapter of the content in the second half of the semester. The work must be submitted in the form of a 5min visual abstract (video) and the associated text. The videos will be accessible (for the fellow students only) in the second half. This part counts for 20% of the grade. 2. Every student has to write an end of semester exam that counts for 80 %. The exam might take place on the computer. |
| Written aids | open book |
| Digital exam | The exam takes place on devices provided by ETH Zurich. |
Learning materials
| Main link | Link to Moodle course |
| Only public learning materials are listed. | |
Groups
| No information on groups available. |
Restrictions
| There are no additional restrictions for the registration. |
Offered in
| Programme | Section | Type | |
|---|---|---|---|
| Management, Technology and Economics Master | Information Management and Operations Management | W+ |  |
| MAS in Management, Technology, and Economics | Information and Operations Management | W+ | |