364-1013-06L Marketing Theory
| Semester | Autumn Semester 2021 |
| Lecturers | F. von Wangenheim |
| Periodicity | two-yearly recurring course |
| Language of instruction | English |
| Comment | Number of participants limited to 18. |
Courses
| Number | Title | Hours | Lecturers | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 364-1013-06 G | Marketing Theory
 Block course | 19s hrs |
| F. von Wangenheim |
Catalogue data
| Abstract | The course is taught Florian Wangenheim (ETHZ) It focuses on the theoretical foundations of marketing and marketing research. |
| Learning objective | The purpose of the course is to confront students with current theoretical thinking in marketing, and currently used theories for understanding and explaining buyer and customer behavior in reponse to marketing action. |
| Content | In the first class, current understanding of the marketing literature and marketing thought is discussed. In the following classes, various theories are discussed, particularly in light of their importance for marketing. Economic, pschological and sociological theory will be related to current marketing thought. |
Performance assessment
| Performance assessment information (valid until the course unit is held again) | |
Performance assessment as a semester course | |
| ECTS credits | 2 credits |
| Examiners | F. von Wangenheim |
| Type | ungraded semester performance |
| Language of examination | English |
| Repetition | Repetition only possible after re-enrolling for the course unit. |
| Additional information on mode of examination | The final grade would be determined by 50% participation and 50% by the quality of the term paper to be developed in and after the course. |
Learning materials
| No public learning materials available. | |
| Only public learning materials are listed. |
Groups
| No information on groups available. |
Restrictions
| General |  : Special students and auditors need a special permission from the lecturers |
| Places | 18 at the most |
| Waiting list | until 02.11.2021 |
| End of registration period | Registration only possible until 28.10.2021 |
Offered in
| Programme | Section | Type | |
|---|---|---|---|
| Doctoral Department of Management, Technology, and Economics | Doctoral Studies in Management | W |  |