364-1013-06L Marketing Theory
Semester | Autumn Semester 2021 |
Lecturers | F. von Wangenheim |
Periodicity | two-yearly recurring course |
Language of instruction | English |
Comment | Number of participants limited to 18. |
Courses
Number | Title | Hours | Lecturers | |||||||||||||
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364-1013-06 G | Marketing Theory
![]() Block course | 19s hrs |
| F. von Wangenheim |
Catalogue data
Abstract | The course is taught Florian Wangenheim (ETHZ) It focuses on the theoretical foundations of marketing and marketing research. |
Objective | The purpose of the course is to confront students with current theoretical thinking in marketing, and currently used theories for understanding and explaining buyer and customer behavior in reponse to marketing action. |
Content | In the first class, current understanding of the marketing literature and marketing thought is discussed. In the following classes, various theories are discussed, particularly in light of their importance for marketing. Economic, pschological and sociological theory will be related to current marketing thought. |
Performance assessment
Performance assessment information (valid until the course unit is held again) | |
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ECTS credits | 2 credits |
Examiners | F. von Wangenheim |
Type | ungraded semester performance |
Language of examination | English |
Repetition | Repetition only possible after re-enrolling for the course unit. |
Additional information on mode of examination | The final grade would be determined by 50% participation and 50% by the quality of the term paper to be developed in and after the course. |
Learning materials
No public learning materials available. | |
Only public learning materials are listed. |
Groups
No information on groups available. |
Restrictions
General | ![]() |
Places | 18 at the most |
Waiting list | until 02.11.2021 |
End of registration period | Registration only possible until 28.10.2021 |
Offered in
Programme | Section | Type | |
---|---|---|---|
Doctoral Department of Management, Technology, and Economics | Doctoral Studies in Management | W | ![]() |