364-1013-06L  Marketing Theory

SemesterAutumn Semester 2021
LecturersF. von Wangenheim
Periodicitytwo-yearly recurring course
Language of instructionEnglish
CommentNumber of participants limited to 18.


364-1013-06 GMarketing Theory Special students and auditors need a special permission from the lecturers.
Block course
19s hrs
04.11.08:15-15:00WEV H 326 »
11.11.08:00-12:00ON LI NE »
18.11.08:00-12:00ON LI NE »
25.11.08:15-13:00WEV H 326 »
F. von Wangenheim

Catalogue data

AbstractThe course is taught Florian Wangenheim (ETHZ)

It focuses on the theoretical foundations of marketing and marketing research.
ObjectiveThe purpose of the course is to confront students with current theoretical thinking in marketing, and currently used theories for understanding and explaining buyer and customer behavior in reponse to marketing action.
ContentIn the first class, current understanding of the marketing literature and marketing thought is discussed.
In the following classes, various theories are discussed, particularly in light of their importance for marketing. Economic, pschological and sociological theory will be related to current marketing thought.

Performance assessment

Performance assessment information (valid until the course unit is held again)
Performance assessment as a semester course
ECTS credits2 credits
ExaminersF. von Wangenheim
Typeungraded semester performance
Language of examinationEnglish
RepetitionRepetition only possible after re-enrolling for the course unit.
Additional information on mode of examinationThe final grade would be determined by 50% participation and 50% by the quality of the term paper to be developed in and after the course.

Learning materials

No public learning materials available.
Only public learning materials are listed.


No information on groups available.


General : Special students and auditors need a special permission from the lecturers
Places18 at the most
Waiting listuntil 02.11.2021
End of registration periodRegistration only possible until 28.10.2021

Offered in

Doctoral Department of Management, Technology, and EconomicsDoctoral Studies in ManagementWInformation