853-0065-00L Business Administration I
| Semester | Autumn Semester 2021 |
| Lecturers | P. Barmettler |
| Periodicity | yearly recurring course |
| Language of instruction | German |
Courses
| Number | Title | Hours | Lecturers | ||||
|---|---|---|---|---|---|---|---|
| 853-0065-00 V | Betriebswirtschaftslehre I Online-Veranstaltung: Diese Lehrveranstaltung findet grundsätzlich online statt. Die reservierten Räume bleiben für die Studierenden auf dem Campus bestehen, um die Lehrveranstaltung dort zu hören. | 3 hrs |
| P. Barmettler |
Catalogue data
| Abstract | The course BA I provides an understanding of the principles of General Business Management. It comprises an introduction to the basic business principles within a business acumen with a clear focus on value creation. The theory conveyed is illustrated with excercises, case studies and examples from business practice. |
| Learning objective | Objectives - Understanding and application of instruments and methods of general management. - Driving customer equity. - Reflection of common business practices. |
| Content | Content I ENTERPRENEURIAL THINKING AND ACTION 1. Customer orientation and value creation 2. Business and Environment 3. Legal forms of business under Swiss corporate law II BUSINESS PROCESSES 4. Marketing I 5. Marketing II III SUPPORTING PROCESSES 6. Human Resource Management I 7. Human Resource Management II IV MANAGEMENT PROCESSES 8. Organisation 9. Value-based management 10. Mission, Business Norms and Business Culture 11. Strategic Management |
| Literature | Krummenacher / Thommen / Brodmann (2016): Einführung in die Betriebswirtschaft, Versus Verlag, Zürich, 2016 (Lehrbuch). Krummenacher (2016): Einführung in die Betriebswirtschaft - Aufgaben und Lösungen, Versus Verlag, Zürich, 2016 (Übungsbuch). |
Performance assessment
| Performance assessment information (valid until the course unit is held again) | |
Performance assessment as a semester course | |
| ECTS credits | 4 credits |
| Examiners | P. Barmettler |
| Type | graded semester performance |
| Language of examination | German |
| Repetition | Repetition possible without re-enrolling for the course unit. |
| Additional information on mode of examination | Durchführung im letzten Vorlesungsblock am 20.12.2021; 90 Min. schriftliche Prüfung; |
Learning materials
| No public learning materials available. | |
| Only public learning materials are listed. |
Groups
| No information on groups available. |
Restrictions
| There are no additional restrictions for the registration. |
Offered in
| Programme | Section | Type | |
|---|---|---|---|
| Public Policy Bachelor | Remaining Core Courses of the Bachelor Programme | O |  |