541-0001-00L  Module 1: Health System, Pharmabusiness and Marketing

SemesterFrühjahrssemester 2021
DozierendeR. Schibli
Periodizität2-jährlich wiederkehrende Veranstaltung
LehrveranstaltungFindet dieses Semester nicht statt.
LehrspracheEnglisch
KommentarOnly for CAS in Pharmaceuticals.

The enrolment is done by the CAS in Pharmaceuticals study administration.


KurzbeschreibungStudents learn about the different health systems, primarily about the European and the Swiss specialities, then also in comparison with the US system. A short introduction is made about Marketing with focus on Pharma, the legislation and patents/licencing are discussed and pharmacooeconomic aspects and business development are explained and intensified through workshops.
LernzielPharmabusiness and Corporate Governance;
Pharmamarketing with workshop;
Healthcare systems in Switzerland and in the EU;
Pharmacoeconomics with workshop;
Data integrity for supply chain powered by blockchain;
Opinion Leader Management, Workshop;
Legislation;
Patents and licences;
Building Pharma 4.0 – Future Directions;
Market Access, Pricing and Reimbursement;
Business Development:
Connected Health;
SkriptCourse documents in print and a link to the electronic version are distributed during the module.