541-0001-00L Module 1: Health System, Pharmabusiness and Marketing
| Semester | Spring Semester 2021 |
| Lecturers | R. Schibli |
| Periodicity | two-yearly recurring course |
| Course | Does not take place this semester. |
| Language of instruction | English |
| Comment | Only for CAS in Pharmaceuticals. The enrolment is done by the CAS in Pharmaceuticals study administration. |
Courses
| Number | Title | Hours | Lecturers | |
|---|---|---|---|---|
| 541-0001-00 G | Module 1: Health System, Pharmabusiness and Marketing Does not take place this semester. Block course (5 Days) | 40s hrs | R. Schibli |
Catalogue data
| Abstract | Students learn about the different health systems, primarily about the European and the Swiss specialities, then also in comparison with the US system. A short introduction is made about Marketing with focus on Pharma, the legislation and patents/licencing are discussed and pharmacooeconomic aspects and business development are explained and intensified through workshops. |
| Learning objective | Pharmabusiness and Corporate Governance; Pharmamarketing with workshop; Healthcare systems in Switzerland and in the EU; Pharmacoeconomics with workshop; Data integrity for supply chain powered by blockchain; Opinion Leader Management, Workshop; Legislation; Patents and licences; Building Pharma 4.0 – Future Directions; Market Access, Pricing and Reimbursement; Business Development: Connected Health; |
| Lecture notes | Course documents in print and a link to the electronic version are distributed during the module. |
Performance assessment
| Performance assessment information (valid until the course unit is held again) | |
Performance assessment as a semester course | |
| ECTS credits | 2.5 credits |
| Examiners | R. Furegati Hafner, R. Schibli |
| Type | ungraded semester performance |
| Language of examination | English |
| Repetition | Repetition possible without re-enrolling for the course unit. |
Learning materials
| No public learning materials available. | |
| Only public learning materials are listed. |
Groups
| No information on groups available. |
Restrictions
| There are no additional restrictions for the registration. |
Offered in
| Programme | Section | Type | |
|---|---|---|---|
| CAS in Pharmaceuticals - From Research to Market | Modules | W |  |