363-0861-00L Alliance Advantage - Exploring the Value Creation Potential of Collaborations
Semester | Autumn Semester 2020 |
Lecturers | C. G. C. Marxt |
Periodicity | yearly recurring course |
Language of instruction | English |
Courses
Number | Title | Hours | Lecturers | |||||||||||||
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363-0861-00 G | Alliance Advantage - Exploring the Value Creation Potential of Collaborations Introduction: Tuesday, 17 September 2020 Block Course: Thursday, 29 October 2020 and Friday 30 October 2020 Final Presentation: Thursday, 17 December 2020 The lecturers will communicate the exact lesson times of ONLINE courses. | 28s hrs |
| C. G. C. Marxt |
Catalogue data
Abstract | The development of new business models coping with the constantly augmenting complexity of technologies and systems as well as the ever increasing global competition force organizations to focus on close collaboration with key partners. These alliances are key value creation opportunities and constitute the core part of this lecture. |
Objective | Learning outcomes professional competence - The students learn and understand the management basics of inter-firm cooperation and organizational networks (business models, incl. risk, communication, etc.) - realize the value creation potentials of alliances (added value) - understand underlying theoretical models (Transaction cost theory, principal agent, game theory) - Identify and understand specific forms of collaboration (Strat. All., JV, Networks, M&A, etc.) - Apply tools hands on in real companies (in coll. with companies) Learning outcomes methodological competence - Writing academic papers - Developing structured documentation of interviews - Transferring theory directly into application - Contributing to the learning journey Learning outcomes social competence - Work together with industrial partners - Improving communication skills as basics for collaboration - Developing and applying team work skills - Coping with conflicts resolution in teams |
Content | The constantly augmenting complexity of technologies and systems, the increased pressure caused by competition, the need for shortening time-to-market and the thereby implied growing risks force organizations to increasingly focus on core competencies. Collaboration with external partners is a key value creation opportunity for successful ventures. This type of cooperation also has implications on daily management activities. This lecture will provide a better understanding of special requirements needed for management of cooperation issues. Content: - Introduction to theory and management of inter-firm collaboration and networks. - Description of the formation, management and evolution of collaborations and networks. - Collaborations in marketing, development, manufacturing (e.g. NUMMI). - Special forms of collaborations: mergers & acquisition (e.g. pre- and post-merger activities, joint venture, strategic alliances (e.g. Doz & Hamel, networks, virtual communities) Learning journey: In an introductory lecture we will give an overview of the theoretical framework and explain the concept of the lecture (first week of semester, Sept. 19, 2019). In weeks 2-5 you will work on a first assignment on six different aspects of the underlying framework: strategy and activities, structure and process, culture and people orientation, interaction and roles, risk and trust, knowledge and learning. This first assignment will give you the basics to participate in the second part (Nov. 7+8, 2019) of this seminar. There you will present the results of the first assignment and get additional theoretical input to perform the 2nd assignment. The second assignment will be to analyze real alliance projects in the partner companies. The final lesson will be used as a best practice exchange (Dec. 19, 2019). |
Lecture notes | - Lecture script - Current course material - Harvard Case Studies - Reader with current papers |
Literature | A list with recommended publications will be distributed in the lecture. Classic Books: HBR Collaborating Effectively ISBN 978-1-4221-6264 4 HBR on Mergers and Acquisitions: ISBN 1-57851-555-6 Doz, Y.; Hamel, G.: Alliance Advantage: ISBN 0-87584-616-5 |
Prerequisites / Notice | The number of students participating in the lecture is limited to 30. |
Performance assessment
Performance assessment information (valid until the course unit is held again) | |
Performance assessment as a semester course | |
ECTS credits | 3 credits |
Examiners | C. G. C. Marxt |
Type | graded semester performance |
Language of examination | English |
Repetition | Repetition only possible after re-enrolling for the course unit. |
Learning materials
No public learning materials available. | |
Only public learning materials are listed. |
Groups
No information on groups available. |
Restrictions
There are no additional restrictions for the registration. |
Offered in
Programme | Section | Type | |
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Management, Technology and Economics Master | Elective Courses | W | |
MAS in Management, Technology, and Economics | Electives, 1. and 3. Semester | W |