363-0421-00L Mastering Digital Business Models
| Semester | Autumn Semester 2020 |
| Lecturers | E. Fleisch |
| Periodicity | yearly recurring course |
| Language of instruction | English |
| Comment | Number of participants limited to 110 |
Courses
| Number | Title | Hours | Lecturers | ||||
|---|---|---|---|---|---|---|---|
| 363-0421-00 G | Mastering Digital Business Models The lecture takes place ONLINE via Zoom (recorded). The lecturers will communicate the exact lesson times of ONLINE courses. | 2 hrs |
| E. Fleisch |
Catalogue data
| Abstract | This lecture provides a theory- and practice-based understanding of how today's information technologies enable new digital business models and disrupt existing markets. |
| Objective | A. After the lecture, the student is able to evaluate digital business models from different angels, including theory-based views: - Definition and classification of business models - Digital business model patterns - Theoretical frameworks that explain why and how digital business models function - Impact of digital business model patterns on P&L and balance sheet Students know how to measure & evaluate investments into the digital space as - a decision maker in an established company (should I invest in project A or B?) - an entrepreneur (should I pursue this venture?) - an investor (should I invest in start-up xy?) B. The student knows different tools to design digital business model patterns. |
| Content | Uber, Airbnb, Nest and Jawbone - A wide range of innovative companies exist, which successfully implemented ICT enabled business models and continue to grow at a rapid pace. Examples, illustrating how digitalization, including the "Internet of Things" currently fosters business model innovation across various industries. This course is designed to help students to understand and critically assess such newly immerging (digital) business models. Course materials will be made available on the Moodle platform through which students can solve online exercises and submit a short educational video as part of a group project. Key Topics: Business model innovation; (digital) business model patterns; business value of IT; the concept of integration; transaction cost perspective; network economics perspective; essentials and impact of web 2.0, internet of things, mobile computing, market places, social analytics, and big data; IT governance and portfolio management; entrepreneurship in the digital space, etc. |
Performance assessment
| Performance assessment information (valid until the course unit is held again) | |
Performance assessment as a semester course | |
| ECTS credits | 3 credits |
| Examiners | E. Fleisch |
| Type | end-of-semester examination |
| Language of examination | English |
| Repetition | A repetition date will be offered in the first two weeks of the semester immediately consecutive. |
| Additional information on mode of examination | The team project (50 %) counts as a compulsory continuous performance and will be graded and counts for the final grade. The end-of-semester examination counts 50 %. The examination might take place on the computer. |
| Online examination | The examination may take place on the computer. |
Learning materials
| Main link | Link to Moodle course |
| Only public learning materials are listed. | |
Groups
| No information on groups available. |
Restrictions
| Places | 110 at the most |
| Priority | Registration for the course unit is only possible for the primary target group |
| Primary target group | Management, Technology, and Economics MSc (363000)
MAS ETH in Management, Technology, and Economics (365000) Management, Technology, and Economics (Mobility) (374000) |
| Waiting list | until 09.10.2020 |
| End of registration period | Registration only possible until 02.10.2020 |
