363-0421-00L  Mastering Digital Business Models

SemesterAutumn Semester 2020
LecturersE. Fleisch
Periodicityyearly recurring course
Language of instructionEnglish
CommentNumber of participants limited to 110


363-0421-00 GMastering Digital Business Models
The lecture takes place ONLINE via Zoom (recorded).
The lecturers will communicate the exact lesson times of ONLINE courses.
2 hrs
Tue08:00-10:00ON LI NE »
E. Fleisch

Catalogue data

AbstractThis lecture provides a theory- and practice-based understanding of how today's information technologies enable new digital business models and disrupt existing markets.
ObjectiveA. After the lecture, the student is able to evaluate digital business models from different angels, including theory-based views:

- Definition and classification of business models
- Digital business model patterns
- Theoretical frameworks that explain why and how digital business models function
- Impact of digital business model patterns on P&L and balance sheet

Students know how to measure & evaluate investments into the digital space as

- a decision maker in an established company (should I invest in project A or B?)
- an entrepreneur (should I pursue this venture?)
- an investor (should I invest in start-up xy?)

B. The student knows different tools to design digital business model patterns.
ContentUber, Airbnb, Nest and Jawbone - A wide range of innovative companies exist, which successfully implemented ICT enabled business models and continue to grow at a rapid pace. Examples, illustrating how digitalization, including the "Internet of Things" currently fosters business model innovation across various industries. This course is designed to help students to understand and critically assess such newly immerging (digital) business models.

Course materials will be made available on the Moodle platform through which students can solve online exercises and submit a short educational video as part of a group project.

Key Topics:
Business model innovation; (digital) business model patterns; business value of IT; the concept of integration; transaction cost perspective; network economics perspective; essentials and impact of web 2.0, internet of things, mobile computing, market places, social analytics, and big data; IT governance and portfolio management; entrepreneurship in the digital space, etc.

Performance assessment

Performance assessment information (valid until the course unit is held again)
Performance assessment as a semester course
ECTS credits3 credits
ExaminersE. Fleisch
Typeend-of-semester examination
Language of examinationEnglish
RepetitionA repetition date will be offered in the first two weeks of the semester immediately consecutive.
Additional information on mode of examinationThe team project (50 %) counts as a compulsory continuous performance and will be graded and counts for the final grade. The end-of-semester examination counts 50 %.
The examination might take place on the computer.
Online examinationThe examination may take place on the computer.

Learning materials

Main linkLink to Moodle course
Only public learning materials are listed.


No information on groups available.


Places110 at the most
PriorityRegistration for the course unit is only possible for the primary target group
Primary target groupManagement, Technology, and Economics MSc (363000)
MAS ETH in Management, Technology, and Economics (365000)
Management, Technology, and Economics (Mobility) (374000)
Waiting listuntil 09.10.2020
End of registration periodRegistration only possible until 02.10.2020

Offered in

Management, Technology and Economics MasterInformation Management and Operations ManagementW+Information
MAS in Management, Technology, and EconomicsInformation Management and Operations ManagementW+Information