363-0403-00L  Introduction to Marketing

SemesterAutumn Semester 2019
LecturersF. von Wangenheim, M. Zimmer
Periodicityyearly recurring course
Language of instructionEnglish


Performance assessment information (valid until the course unit is held again)
Performance assessment as a semester course
ECTS credits3 credits
ExaminersF. von Wangenheim, M. Zimmer
Typeend-of-semester examination
Language of examinationEnglish
RepetitionA repetition date will be offered in the first two weeks of the semester immediately consecutive.
Additional information on mode of examinationThe end-of-semester examination is a closed-book computer exam. A monolingual English dictionary (not a thesaurus) is allowed as an auxiliary resource.
Students have one optional extra-credit opportunity offered during the semester to improve the final grade up to 0.25. Students who do not take the extra-credit opportunity can still achieve the maximum grade of 6.
Digital examThe exam takes place on devices provided by ETH Zurich.