364-1052-00L  PhD Seminar in Quantitative Marketing Research

SemesterSpring Semester 2019
LecturersF. von Wangenheim, R. Algesheimer
Periodicityyearly recurring course
Language of instructionEnglish



Courses

NumberTitleHoursLecturers
364-1052-00 SPhD Seminar in Quantitative Marketing Research Special students and auditors need a special permission from the lecturers.
**together with University of Zurich**

26.02.2019; 09:30-12:00h
12.03.2019 and 4.57; jeweils 9:30-12:00 h (Universität Zürich, Andreasstrasse 15, Zürich Oerlikon)

26.03.2019; 09:30-12:00h
14.05.2019 AND 4.57; jeweils 9:30-12:00 h (Universität Zürich, Andreasstrasse 15, Zürich Oerlikon)
9s hrs
26.02.09:15-12:00WEV H 326 »
12.03.09:00-12:00UNI ZH .
26.03.09:15-12:00WEV H 326 »
04.05.09:00-12:00UNI ZH .
14.05.09:00-12:00UNI ZH .
F. von Wangenheim, R. Algesheimer

Catalogue data

AbstractThe seminar is open to PhD students in Quantitative Marketing. Students are invited to present "work in progress". Work to be presented should be in a state that allows for submission to an international peer-reviewed journal in the not too distant future. This seminar is a collaboration between ETH and UZH and marketing groups from both sides will participate.
ObjectiveThe learning goal of the course is to reflect on and improve participants' research skills through presentation and discussion of research in progress projects.
To be prepared for the seminar, students need to read up on central topics in the related literature. These references are listed in the forthcoming syllabus. Students are invited to present "work in progress".
ContentThe seminar is open to PhD students in Quantitative Marketing. To be prepared for the seminar, students need to read up on central topics in the related literature. These references are handed out in the beginning of the seminar. Students are invited to present "work in progress". Work to be presented should be in a state that allows for submission to an international peer-reviewed journal in the not too distant future. This seminar is a collaboration between ETH and UZH and marketing groups from both sides will participate.
To be prepared for the seminar, students need to read up on central topics in the related literature. These references are listed in the forthcoming syllabus. Students are invited to present "work in progress".

Performance assessment

Performance assessment information (valid until the course unit is held again)
Performance assessment as a semester course
ECTS credits3 credits
ExaminersF. von Wangenheim, R. Algesheimer
Typeungraded semester performance
Language of examinationEnglish
RepetitionRepetition only possible after re-enrolling for the course unit.

Learning materials

No public learning materials available.
Only public learning materials are listed.

Groups

No information on groups available.

Restrictions

General : Special students and auditors need a special permission from the lecturers

Offered in

ProgrammeSectionType
Doctoral Department of Management, Technology, and EconomicsDoctoral Studies in ManagementWInformation