363-1055-00L  Marketing Practice

SemesterSpring Semester 2019
LecturersF. von Wangenheim
Periodicityevery semester recurring course
CourseDoes not take place this semester.
Language of instructionEnglish


363-1055-00 SMarketing Practice
Does not take place this semester.
20s hrsF. von Wangenheim

Catalogue data

AbstractThe course enables students to apply their knowledge from marketing and other disciplines to real life cases under the supervision of internationally operating partner companies.
ObjectiveFirst, students have to assess and analyse real life problems in order to generate creative solutions.

Secondly, students have to demonstrate that they are both - able to apply their knowledge from marketing theory to practice, as well as to communicate their ideas to other students and leading marketing executives.
ContentThe Circle of Excellence is a one-year talent program for outstanding students together with the universities of Münster, Cologne and Berlin. It aims at preparing the participants for interesting management tasks within various workshops in collaboration with our internationally operating partner companies, e.g. PanGas, L'Oréal, Henkel, McKinsey, EDEKA,...

Please find more information on:
Prerequisites / NoticeYour profile:
- Strong interest in Marketing topics
- Very good academic performance
- Interesting and convincing personality

Students have to organize the remaining phase of their studies in a way that they are able to participate in the workshops.

Performance assessment

Performance assessment information (valid until the course unit is held again)
Performance assessment as a semester course
ECTS credits3 credits
ExaminersF. von Wangenheim
Typeungraded semester performance
Language of examinationEnglish
RepetitionRepetition only possible after re-enrolling for the course unit.

Learning materials

No public learning materials available.
Only public learning materials are listed.


No information on groups available.


Places1 at the most
PriorityRegistration for the course unit is only possible for the primary target group
Primary target groupManagement, Technology, and Economics MSc (363000)
Waiting listuntil 29.03.2019
End of registration periodRegistration only possible until 15.03.2019

Offered in

Management, Technology and Economics MasterRecommended Elective CoursesWInformation