541-0001-00L  Module 1: Health System, Pharmabusiness and Marketing

SemesterSpring Semester 2019
LecturersR. Schibli
Periodicitytwo-yearly recurring course
CourseDoes not take place this semester.
Language of instructionEnglish
CommentOnly for CAS in Pharmaceuticals.

The enrolment is done by the CAS in Pharmaceuticals study administration.



Courses

NumberTitleHoursLecturers
541-0001-00 GModule 1: Health System, Pharmabusiness and Marketing
Does not take place this semester.
Block course (5 Days)
40s hrsR. Schibli

Catalogue data

AbstractStudents learn about the different health systems, primarily about the European and the Swiss specialities, then also in comparison with the US system. A short introduction is made about Marketing with focus on Pharma, the legislation and patents/licencing are discussed and pharmacooeconomic aspects and business development are explained and intensified through workshops.
ObjectivePharmabusiness and Corporate Governance;
Pharmamarketing with workshop;
Healthcare systems in Switzerland and in the EU;
Pharmacoeconomics with workshop;
Data integrity for supply chain powered by blockchain;
Opinion Leader Management, Workshop;
Legislation;
Patents and licences;
Building Pharma 4.0 – Future Directions;
Market Access, Pricing and Reimbursement;
Business Development:
Connected Health;
Lecture notesCourse documents in print and a link to the electronic version are distributed during the module.

Performance assessment

Performance assessment information (valid until the course unit is held again)
Performance assessment as a semester course
ECTS credits2.5 credits
ExaminersR. Furegati Hafner, R. Schibli
Typeungraded semester performance
Language of examinationEnglish
RepetitionRepetition possible without re-enrolling for the course unit.

Learning materials

No public learning materials available.
Only public learning materials are listed.

Groups

No information on groups available.

Restrictions

There are no additional restrictions for the registration.

Offered in

ProgrammeSectionType
CAS in Pharmaceuticals - From Research to MarketModulesWInformation