166-0302-00L  Implementing New Strategies and Business Models for Future Transport Systems

SemesterSpring Semester 2018
LecturersM. Youssefzadeh, C. G. C. Marxt, further lecturers
Periodicitytwo-yearly recurring course
Language of instructionGerman
CommentOnly for MAS in Future Transport Systems and CAS in Future Transport Systems: New Business Models


AbstractIn order to be successful, new strategies / innovative business models have to be implemented in the market as well as in the company itself. This requires proactively managed transition processes. This module deals with such transition processes on three levels: change management theory – best-practice examples – one’s own practice.
Learning objectiveParticipants…
• know and understand selected classic and current theories regarding change (management) in systems
• know how to design and initiate participative transition processes
• are familiar with / know how to apply selected tools of change management
• have discussed best-practice cases with responsible managers within the mobility/transportation sector
• have reflected theory and best-practice cases in regard to their own practice
• have developed management options and approaches for their own practice
ContentContent
• Classic and current change management approaches
• Communication in transition processes
• Participation: integration of stakeholders
• Dealing with resistances
• Discussions with guests from practice regarding the management of transition processes related to the implementation of new strategies / business models

Methods
• Selected change management methods and tools

Case studies
• Various good/best practice cases within the mobility sector
• Change cases of students
Lecture notesDistributed at start of module.
LiteratureDistributed at start of module.
Prerequisites / NoticeAnnounced to students of the of the MAS | CAS at the beginning of the term.