701-0788-00L  Media Production, Use and Effects

SemesterSpring Semester 2017
LecturersT. Friemel
Periodicityyearly recurring course
Language of instructionGerman
CommentNumber of participants limited to 25.


AbstractThis lecture first addresses the economic and political determinants and impacts on mass media production. Based on this, methods and theories are discussed of how to analyze media content and media use. The domain of media effects finally takes a psychological and sociological standpoint to address the question which impact mass media have on individuals and the society.
ObjectiveThe students learn important models, theories and empirical results of mass communication research. They know the circumstances of media production, are able to analyse media contents in a systematic way and are able to reflect the role of media in their field of future practice.
Lecture notesAll slides will be provided as handouts. Relevant literature will be either listed or distributed.
LiteratureHeinz Bonfadelli, Otfried Jarren und Gabriele Siegert (2010): Publizistik- und Kommunikationswissenschaft - ein transdisziplinäres Fach. In: Heinz Bonfadelli, Otfried Jarren und Gabriele Siegert (Hrsg.): Einführung in die Publizistikwissenschaft (3. Aufl.). Bern: Haupt