752-2121-00L  Consumer Behaviour II

SemesterSpring Semester 2015
LecturersM. Siegrist, B. S. Sütterlin
Periodicityyearly recurring course
Language of instructionGerman



Courses

NumberTitleHoursLecturers
752-2121-00 GConsumer Behaviour II2 hrs
Mon13:15-15:00LFW B 1 »
M. Siegrist, B. S. Sütterlin

Catalogue data

AbstractThis course examines important concepts and theories in order to describe and to explain consumer behavior. The focus is on decision making processes, influencing consumer behavior, consumer research, and market segmentation. Selected topics are explained in some depth.
Learning objectiveThis course examines important concepts and theories in order to describe and to explain consumer behavior. The course Consumer Behavior I provides an overview, whereas in this course selected topics are explained and discussed in some depth. The focus is on decision making processes, influencing consumer behavior, consumer research, and market segmentation.

Performance assessment

Performance assessment information (valid until the course unit is held again)
Performance assessment as a semester course
ECTS credits2 credits
ExaminersM. Siegrist, B. S. Sütterlin
Typeend-of-semester examination
Language of examinationGerman
RepetitionA repetition date will be offered in the first two weeks of the semester immediately consecutive.

Learning materials

No public learning materials available.
Only public learning materials are listed.

Groups

No information on groups available.

Restrictions

There are no additional restrictions for the registration.

Offered in

ProgrammeSectionType
Agricultural Science BachelorFocus Agricultural and Resource EconomicsW+Information
Agricultural Science BachelorComplementary Courses in Agricultural Natural SciencesWInformation
Health Sciences and Technology BachelorElectivesWInformation
Food Science BachelorFood Science General CoursesWInformation
Environmental Sciences MasterTheoretical foundations for environmental policyWInformation