363-0392-00L  Strategic Management

SemesterAutumn Semester 2021
LecturersY. R. Shrestha
Periodicityevery semester recurring course
Language of instructionEnglish
CommentNumber of participants limited to 80.


363-0392-00 GStrategic Management
Permission from lecturers required for all students.
Irregular lecture
Presentation slots for case studies will be communicated in class.
The lecture takes place in classroom, online via livestreaming or zoom and recorded. An exception of course is the guest lecturers and presentations which will only be livestreamed and not recorded.
2 hrs
Mon16:15-19:00ML F 39 »
16:15-19:00ML H 44 »
Y. R. Shrestha

Catalogue data

AbstractThis courses conveys concepts and methods in strategic management, with a focus on competitive strategy. Competitive strategy aims at improving and establishing position of firms within an industry.
ObjectiveThe lecture "Strategic Management" is designed to teach relevant competences in strategic planning and -implementation, for both professional work-life and further scientific development. The course provides an overview of the basics of “strategy” and the most prevalent concepts and methods in strategic management. The course is given as a combination of lectures about concepts/methods, and case studies where the students solve strategic issues of the case companies. In two sessions, the students will also be addressing real-time strategic issues of firms that are represented by executives.
27.09.2021: Guest Lecture (Dr. Berg) and Introduction
04.10.2021: Strategy concepts
18.10.2021 Industry dynamics I: Industry analysis + Case Studies
25.10.2021 Guest Lecture (Patrick Warnking, Google) + Case Studies
01.11.2021 Industry dynamics II: Analysis of technology and innovation + Cases
15.11.2021: The resource-based theory of the firm + Cases
22.11.2021: The knowledge-based theory of the firm + Cases
29.11.2021: Guest Lecture (Andy Staubli, PwC) and course summary

Strategic Management offers a combination of lectures about concepts/methods, and case studies where the students solve strategic issues of the involved companies. This aims at offering students a profound theoretical understanding of important and current topics and also offer an opportunity to present these concepts in front of an audience.
This course conveys concepts and methods in strategic management, with a focus on competitive strategy. Competitive strategy aims at analyzing and establishing position of firms within an industry, securing firm performance. Thus, the course focuses on a number of important topics, such as the evolution of industry, industry structure, the analysis of a firm's resources- and knowledge, and innovation.
In addition, student groups will hold presentations on the four main topics of this class, to further develop concepts and enhance understanding. The presentations will cover Industry Dynamics I, Industry Dynamics II, Resource Based View of the Firm, Knowledge Based View of the Firm. For all presentations, selected Harvard Business Cases will be used as a common ground for students to start from.
Students are also expected to read and understand the required readings (approx. 15 items) that cover the most important papers and articles from the past 30 years in management and strategy research.
To underline the relevance of Strategic Management in firms, decision makers from companies in Switzerland will be holding guest lectures and give their take on strategy in practice and give insight on current topics in the field.
Prerequisites / NoticeNumber of participants limited to 80. Registration through myStudies (first come, first served). We do not use the mystudies-Waiting List, but a seperate internal system. A lot of people deregister at the start of the semester so stay in the waiting list at any point!

For further questions and if you are unable to sign up through myStudies, please contact the course assistant:

For participants of the MAS-MTEC program we offer a complentary course Practicing Strategy in which students will apply the concepts of Strategic Management to their real-life contexts and organizations. Please register simultaneously for both courses if you want to take part in this course.

For more information please see:

Performance assessment

Performance assessment information (valid until the course unit is held again)
Performance assessment as a semester course
ECTS credits3 credits
ExaminersY. R. Shrestha
Typeend-of-semester examination
Language of examinationEnglish
RepetitionA repetition date will be offered in the first two weeks of the semester immediately consecutive.
Mode of examinationwritten 90 minutes
Additional information on mode of examinationThe grade is calculated by 40% case presentation (compulsory continuous performance assessment) and 60% semester end exam. The case presentation must be passed on its own.
Written aids- Slides
- Readings/Paper (mandatory ones)

Learning materials

Main linkInformation and Readings
Only public learning materials are listed.


No information on groups available.


GeneralPermission from lecturers required for all students
Places80 at the most
PriorityRegistration for the course unit is until 26.09.2021 only possible for the primary target group
Primary target groupManagement, Technology, and Economics MSc (363000)
MAS ETH in Management, Technology, and Economics (365000)
Management, Technology, and Economics (Mobility) (374000)
Waiting listuntil 06.10.2021
End of registration periodRegistration only possible until 10.10.2021

Offered in

Management, Technology and Economics MasterStrategy, Markets and TechnologyW+Information
MAS in Management, Technology, and EconomicsStrategy, Markets and TechnologyW+Information