072-0301-00L  Module 1: Perception of Demand

SemesterSpring Semester 2021
LecturersS. Menz
Periodicityyearly recurring course
CourseDoes not take place this semester.
Language of instructionGerman
CommentOnly for CAS ARC in Real Estate Strategies urban-peri-urban and MAS in Architecture, Real Estate, Construction.


AbstractKey words: construction and real estate market, micro and macro environment
ObjectiveIn Module 1, by interpreting the snapshot of one's own enterprise and opportunities and dangers
to appreciate.
ContentIntroductory module «Enterprise» considers the role of organizations in the economic network of markets and their identity. It presents the peculiarities of planning offices as a service provider, shows different types of companies and discusses the business cycle from founding to succession planning. In addition, the branch-specific development of leadership and organizational models as well as the problem of access to international markets are examined. Accompanying the basics of a general business model for service companies are taught and key criteria defined.
Lecture notesScripts, documents, studies, dates and addresses are stored on the server of the program.
LiteratureLiterature recommendations at Link and Link