363-0403-00L  Introduction to Marketing

SemesterAutumn Semester 2020
LecturersF. von Wangenheim
Periodicityyearly recurring course
Language of instructionEnglish


Performance assessment information (valid until the course unit is held again)
Performance assessment as a semester course
ECTS credits3 credits
ExaminersF. von Wangenheim
Typeend-of-semester examination
Language of examinationEnglish
RepetitionA repetition date will be offered in the first two weeks of the semester immediately consecutive.
Additional information on mode of examinationThe end-of-semester examination (“final exam”, 60 min.) is an open-book computer exam. The performance of a student in the online quizzes (2), group presentations (4) and the case study (5) can earn him or her bonus points (learning tasks), which count towards the final grade. Earning maximum bonus points can increase the final grade by 0.25 grade points. It is possible for students with zero bonus points to achieve a final grade of 6 (i.e. the best grade) if their performance in the end-of-semester examination is outstanding.
Digital examThe exam takes place on devices provided by ETH Zurich.