752-2120-00L  Consumer Behaviour I

SemesterAutumn Semester 2018
LecturersM. Siegrist, A. Bearth, B. S. Sütterlin
Periodicityyearly recurring course
Language of instructionGerman


AbstractIntroduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior
Learning objectiveIntroduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior