363-0393-00L  Corporate Strategy

SemesterHerbstsemester 2018
DozierendeS. Ben-Menahem
Periodizitätjährlich wiederkehrende Veranstaltung
KommentarDue to didactic considerations, the number of participants for this course is limited to 45.

Please register through myStudies to enroll for the course. Slots are assigned on a first-come first-serve basis (in the order of the registration date on myStudies). We will confirm your registration by e-mail. If you have any inquiries about the course, please contact the course assistant.

KurzbeschreibungThis course focuses on the challenges in managing multi-business corporations, and covers topics related to the vertical and horizontal scope of business activities.
LernzielCourse Topic and Learning Objectives:

Large- and medium-sized corporations play a central role in the economic activity of most developed and developing countries. Many of these organizations perform multiple business activities in multiple markets. In the face of increasing international competition, globalization, technological development, deregulation, and the emergence of new markets and industries, operating such a portfolio of business activities poses important managerial challenges forcing corporations to continuously re-consider their vertical and horizontal scope and boundaries.

The course Corporate Strategy draws from a wide range of theories and methods to develop an understanding of the conceptual frameworks, debates, and developments concerning decisions associated with the management of multi-business corporations. We will cover the key questions driving a firm's corporate strategy, including:

- In what markets to compete with which businesses?
- Which activities should be performed by the firm and which should be outsourced (i.e. "make" or "buy" decisions)?
- What are the most appropriate approaches to growth and divestiture?
- How do institutional forces impact corporate strategy?

Specifically, we will examine how organizations manage their portfolio of business activities and markets to achieve competitive advantage through vertical integration, cooperative strategies such as strategic alliances and joint ventures, corporate diversification, mergers and acquisitions, divestitures, and globalization/international strategies, and strategic renewal.


The course is a combination of lectures about concepts/methods, guest lectures, case studies, and individual assignments.
InhaltThe course homepage can be found at: Link
Voraussetzungen / BesonderesHaving participated in the course Strategic Management by Prof. Georg von Krogh/Dr. Stephan Herting is an advantage but not a requirement.