Michael Siegrist: Catalogue data in Autumn Semester 2021

Name Prof. Dr. Michael Siegrist
FieldConsumer Behavior
Address
Institut für Umweltentscheidungen
ETH Zürich, CHN J 76.3
Universitätstrasse 16
8092 Zürich
SWITZERLAND
Telephone+41 44 632 63 21
E-mailmichael.siegrist@hest.ethz.ch
DepartmentHealth Sciences and Technology
RelationshipFull Professor

NumberTitleECTSHoursLecturers
376-1177-00LHuman Factors I3 credits2VM. Menozzi Jäckli, R. Huang, M. Siegrist
AbstractStrategies of human-system-interaction, individual needs, physical & mental abilities, and system properties are key factors affecting the quality and performance in interaction processes. In the lecture, factors are investigated by basic scientific approaches. Discussed topics are important for optimizing people's health, well-being, and satisfaction as well as the overall system performance.
ObjectiveThe goal of the lecture is to empower students in better understanding the applied theories, principles, and methods in various applications. Students are expected to learn about how to enable an efficient and qualitatively high standing interaction between human and the environment, considering costs, benefits, health, and safety as well. Thus, an ergonomic design and evaluation process of products, tasks, and environments may be promoted in different disciplines. The goal is achieved in addressing a broad variety of topics and embedding the discussion in macroscopic factors such as the behavior of consumers and objectives of economy.
Content- Physiological, physical, and cognitive factors in sensation, perception, and action
- Body spaces and functional anthropometry, Digital Human Models
- Experimental techniques in assessing human performance, well-being, and comfort
- Usability engineering in system designs, product development, and innovation
- Human information processing and biological cybernetics
- Interaction among consumers, environments, behavior, and tasks
Literature- Gavriel Salvendy, Handbook of Human Factors and Ergonomics, 4th edition (2012), is available on NEBIS as electronic version and for free to ETH students
- Further textbooks are introduced in the lecture
- Brouchures, checklists, key articles etc. are uploaded in ILIAS
701-0658-00LSeminar for Bachelor Students: Human Environment Systems3 credits2SA. Müller, D. N. Bresch, R. Garrett, M. Siegrist
AbstractAnalysis and presentation of research papers from the involved chairs, relating to topics from human-environment systems.
ObjectiveThe students learn to read, understand, summarize and present current research papers related to human-environment systems. Furthermore, students train the critical discussion of these papers. The students alse get to know a number of innovative approaches for such presentations.
ContentResearch in human-environment systems is characterised by a broad range of topics and methods. This is illustrated by the research papers that are discussed in this seminar. Students choose a paper from a list and present it to the seminar participants. Furthermore, they lead the discussion and train questions and answers related to such presentations. In the first three lessons, inputs to presentation techniques and innovative approaches to presentations are provided and discussed.
Lecture notesWill be provided in the seminar.
LiteratureWill be provided in the seminar.
Prerequisites / Noticenone
701-0721-AALPsychology
Enrolment ONLY for MSc students with a decree declaring this course unit as an additional admission requirement.

Any other students (e.g. incoming exchange students, doctoral students) CANNOT enrol for this course unit.
3 credits6RM. Siegrist
AbstractThis is an introductory course in psychology. This course will emphasize cognitive psychology and the psychological experiment.
ObjectiveKnowledge of key concepts and exemplary theories of psychology and their relation to "daily" psychology. Comprehension of relation between theory and experiment in psychology.

Goals: Learning how psychologists are thinking, a side change from the ETH natural science perspective to psychological thinking.

Domains of psychology:
- Psychology fields
- Concept definitions of psychology
- Theories of psychology
- Methods of psychology
- Results of psychology

Capability:
Be able to define a psychological research question
Basics understanding of role of psychology

Comprehension:
Psychology as a science of experience and behavior of the human
ContentEinführung in die psychologische Forschung und Modellbildung unter besonderer Berücksichtigung der kognitiven Psychologie und des psychologischen Experiments. Themen sind u.a.: Wahrnehmung; Lernen und Entwicklung; Denken und Problemlösen; Kognitive Sozialpsychologie; Risiko und Entscheidung.
LiteratureEnglish book of Zimbardo (http://www.amazon.de/Psychology-Life-Discovering-Psych-Lab/dp/0205654770/ref=sr_1_2?s=books-intl-de&ie=UTF8&qid=1317208260&sr=1-2)

Scholz, R. W. (2011). Environmental Literacy in Science and Society: From Knowledge to Decisions. Cambridge: Cambridge University Press.
Prerequisites / NoticeDetermine with Prof. Dr. Michael Siegrist the chapters in "Zimbardo" which are compulsory reading

Read the two Psychology chapters (6 + 7) from the book of Prof. Roland W. Scholz
701-0721-00LPsychology3 credits2VR. Hansmann, A. Bearth, M. Siegrist
AbstractThis course provides an introduction to psychological research and modelling, focusing on cognitive psychology and the psychological experiment. Participants learn to formulate problems for psychological investigation and apply basic forms of psychological experiment.
ObjectiveStudents are able to
- describe the areas, concepts, theories, methods and findings of psychology.
- differentate scientific psychology from "everyday" psychology.
- structure the conclusions and significance of an experiment. according to a theory of psychology.
- formulate a problem for psychological investigation.
- apply basic forms of psychological experiment.
ContentEinführung in die psychologische Forschung und Modellbildung unter besonderer Berücksichtigung der kognitiven Psychologie und des psychologischen Experiments. Themen sind u.a.: Wahrnehmung; Lernen und Entwicklung; Denken und Problemlösen; Kognitive Sozialpsychologie; Risiko und Entscheidung.
752-2120-00LConsumer Behaviour I2 credits2VM. Siegrist, A. Bearth, A. Berthold
AbstractIntroduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior
ObjectiveIntroduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior
752-2122-00LFood and Consumer Behaviour2 credits2VM. Siegrist, C. Hartmann
AbstractThis course focuses on food consumer behavior, consumer's decision-making processes and consumer's attitudes towards food products.
ObjectiveThe course provides an overview about the following topics: Factors influencing consumer's food choice, food and health, attitudes towards new foods and food technologies, labeling and food policy issues