Patrick Tinguely: Catalogue data in Autumn Semester 2023

Name Dr. Patrick Tinguely
Address
Strateg. Management und Innovation
ETH Zürich, WEV H 312
Weinbergstr. 56/58
8092 Zürich
SWITZERLAND
E-mailptinguely@ethz.ch
DepartmentManagement, Technology, and Economics
RelationshipLecturer

NumberTitleECTSHoursLecturers
351-0778-00LDiscovering Management
Entry level course in management for BSc, MSc and PHD students at all levels not belonging to D-MTEC. This course can be complemented with Discovering Management (Excercises) 351-0778-01.
3 credits3GB. Clarysse, S. Brusoni, F. Da Conceição Barata, V. Hoffmann, T. Netland, P. Tinguely, L. P. T. Vandeweghe
AbstractDiscovering Management offers an introduction to the field of business management and entrepreneurship for engineers and natural scientists. By taking this course, students will enhance their understanding of management principles and the tasks that entrepreneurs and managers deal with. The course consists of theory and practice sessions, presented by a set of area specialists at D-MTEC.
Learning objectiveThe general objective of Discovering Management is to introduce students into the field of business management and entrepreneurship.

In particular, the aims of the course are to:
(1) broaden understanding of management principles and frameworks
(2) advance insights into the sources of corporate and entrepreneurial success
(3) develop skills to apply this knowledge to real-life managerial problems

The course will help students to successfully take on managerial and entrepreneurial responsibilities in their careers and / or appreciate the challenges that entrepreneurs and managers deal with.
ContentThe course consists of a set of theory and practice sessions, which will be taught on a weekly basis. The course will cover business management knowledge in corporate as well as entrepreneurial contexts.

The course consists of three blocks of theory and practice sessions: Discovering Strategic Management, Discovering Innovation Management, and Discovering HR and Operations Management. Each block consists of two or three theory sessions, followed by one practice session where you will apply the theory to a case.

The theory sessions will follow a "lecture-style" approach and be presented by an area specialist within D-MTEC. Practical examples and case studies will bring the theoretical content to life. The practice sessions will introduce you to some real-life examples of managerial or entrepreneurial challenges. During the practice sessions, we will discuss these challenges in depth and guide your thinking through team coaching.

Through small group work, you will develop analyses of each of the cases. The theory sessions will be assessed via a multiple choice exam.
Lecture notesAll course materials (readings, slides, videos, and worksheets) will be made available to inscribed course participants through Moodle. These course materials will form the point of departure for the lectures, class discussions and team work.
CompetenciesCompetencies
Subject-specific CompetenciesConcepts and Theoriesassessed
Method-specific CompetenciesAnalytical Competenciesassessed
Problem-solvingassessed
Social CompetenciesCommunicationassessed
Cooperation and Teamworkfostered
Self-presentation and Social Influence fostered
Personal CompetenciesCreative Thinkingassessed
Critical Thinkingassessed
Self-direction and Self-management fostered
363-0404-00LIndustry and Competitive Analysis Information Restricted registration - show details 3 credits3GP. Tinguely
AbstractIndustry and Competitive Analysis (ICA) is an essential part of any strategic management process. It contains a very practical set of methods to quickly gain a good grasp of an industry. The purpose of ICA is to understand factors that influence the financial performance of an industry and firms within that industry, thereby enabling firms to develop effective competitive strategies.
Learning objectiveGoals of the course
• Students will develop an in-depth understanding of how the structure of an industry impacts both industry-level and firm-level performance
• Students will develop practical skills in analyzing industries and firms within them
• Students will gain a broad understanding of the impact of digitalization on various industries and develop an in-depth understanding of (at least) one chosen industry
• Students will improve the analytical skills needed to successfully compete in the digital age
ContentIndustry and Competitive Analysis (ICA) is an essential part of any strategic management process in firms and other organizations. It contains a very practical set of methods to quickly gain a good grasp of an industry, be it pharmaceuticals, information and communication technology, professional services, or even the beer industry. The purpose of ICA is to understand factors that influence the performance of an industry and firms within that industry. Gaining such understanding supports firms in developing effective competitive strategies.

As the world witnesses tremendous development in digital technologies, many industries are in the midst of transitioning from analogue to digital business models. Digitalization is radically changing what firms produce and the way they organize their business activities. To adapt to these changes, practitioners and scholars alike need a more advanced set of analytical tools to understand the constantly-changing industries. That is why we have developed our course as ICA 2.0, which provides state-of-the-art tools to gain an updated picture of various industries before and after their digital transformation. In this course, we will study theoretical frameworks, examine evidence from empirical research, and benefit from experience shared by our guest speakers.

The course is organized into thirteen sessions that comprise a combination of (guests) lectures, case studies, and (tutored) group work. The schedule is subject to change, depending on the availability of the guest lecturers.
LiteratureThis course is built upon a management classic (Competitive Strategy: Techniques for Analyzing Industries and Competitors by Porter, 2004). We also draw from more recent research findings and practitioner-oriented strategy research. Students are expected to familiarize themselves with the assigned readings and develop a thorough understanding of the material before coming to class. For students wishing to explore the course content in greater depth, optional readings are proposed for each session. We will share the course literature and case material on the Moodle course page, which is accessible to students who have successfully enrolled to the course in myStudies.

Competitive strategy
• Chapter 2 of Porter (2004)
• Porter, M. E. (1996). What is strategy. Harvard Business Review. 74 (6): 61-78.

Industry Dynamics
• Chapter 3 of Porter (2004)
• Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard Business Review. 86(1): 78-93.

Opportunities & Feasibility Analyses
• Alvarez, S. A., Barney, J. B., Anderson, P. (2013). Forming and Exploiting Opportunities: The Implications of Discovery and Creation Processes for Entrepreneurial and Organizational Research. Organization Science, 24(1), 301-317.

Strategic Groups & Advanced Analytics for ICA
• Short, J. C., David J. K., Timothy B. P., & Tomas M. H. (2007). Firm, strategic group, and industry influences on performance. Strategic Management Journal, 28: 147-167.
• Harrigan, K. R. (1985). An application of clustering for strategic group analysis. Strategic Management Journal, 6(1), 55-73.
• Hannigan, T. R., Haans, R. F., Vakili, K., Tchalian, H., Glaser, V. L., Wang, M. S., ... & Jennings, P. D. (2019). Topic modeling in management research: Rendering new theory from textual data. Academy of Management Annals, 13(2), 586-632.
• Chen, H., Chiang, R. H., & Storey, V. C. (2012). Business Intelligence and Analytics: From Big Data to Big Impact. MIS quarterly, 36(4), 1165-1188.
• Almquist, Z. W., & Bagozzi, B. E. (2017). Using radical environmentalist texts to uncover network structure and network features. Sociological Methods & Research.
• Schmiedel, T., Müller, O., & vom Brocke, J. (2018). Topic modeling as a strategy of inquiry in organizational research. Organizational Research Methods, 3(1).

ICA in the Digital Age I
• Adner, R., Puranam, P., & Zhu, F. (2019). What Is Different About Digital Strategy? From Quantitative to Qualitative Change. Strategy Science, 4(4), 253-261.
• Iansiti, M., & Lakhani, K. R. (2020). From Disruption to Collision: The New Competitive Dynamics. MIT Sloan Management Review, 61(3), 34-39.
• Li, W. C., Nirei, M., & Yamana, K. (2019). Value of data: there’s no such thing as a free lunch in the digital economy. US Bureau of Economic Analysis Working Paper, Washington, DC.
• Porter, M. E., and Heppelmann, J. E. (2015) How Smart, Connected Products Are Transforming Companies. Harvard Business Review 93 (10): 97–114.

ICA in the Digital Age II
• Kim, E., Nam, D. I., & Stimpert, J. L. (2004). The applicability of Porter’s generic strategies in the digital age: assumptions, conjectures, and suggestions. Journal of management, 30(5), 569-589.
• Davenport, T. H. (2006). Competing on analytics. Harvard business review, 84(1), 98.
• Gupta, S. (2018). Driving digital strategy: A guide to reimagining your business. Harvard Business Press.
• Bakshy, E., Messing, S., & Adamic, L. A. (2015). Exposure to ideologically diverse news and opinion on Facebook. Science, 348(6239), 1130-1132.
Prerequisites / NoticeExperience in statistical analysis with tools such as SPSS or equivalents is an advantage.

Note that class participation is important. Students should make sure that they can attend each weekly lecture prior to registration.

Exchange students can register by sending an e-mail to rudolfm@ethz.ch if facing problems with their registration in myStudies. Those registrations will be handled on a case-by-case basis.
CompetenciesCompetencies
Subject-specific CompetenciesConcepts and Theoriesassessed
Techniques and Technologiesassessed
Method-specific CompetenciesAnalytical Competenciesassessed
Problem-solvingassessed
Project Managementassessed
Social CompetenciesCommunicationassessed
Cooperation and Teamworkassessed
Personal CompetenciesCreative Thinkingassessed
Critical Thinkingassessed
Self-awareness and Self-reflection assessed
Self-direction and Self-management assessed