Anne Berthold: Catalogue data in Spring Semester 2022

Name Dr. Anne Berthold
Address
Professur für Consumer Behavior
ETH Zürich, CHN J 75.3
Universitätstrasse 16
8092 Zürich
SWITZERLAND
Telephone+41 44 632 82 30
E-mailanne.berthold@hest.ethz.ch
DepartmentHealth Sciences and Technology
RelationshipLecturer

NumberTitleECTSHoursLecturers
752-2120-AALConsumer Behaviour I
Enrolment ONLY for MSc students with a decree declaring this course unit as an additional admission requirement.

Any other students (e.g. incoming exchange students, doctoral students) CANNOT enrol for this course unit.
2 credits4RM. Siegrist, A. Bearth, A. Berthold
AbstractIntroduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior
Learning objectiveIntroduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior
752-2121-00LConsumer Behaviour II2 credits2GM. Siegrist, A. Berthold
AbstractThis course examines important concepts and theories in order to describe and to explain consumer behavior. The focus is on decision making processes, influencing consumer behavior, consumer research, and market segmentation. Selected topics are explained in some depth.
Learning objectiveThis course examines important concepts and theories in order to describe and to explain consumer behavior. The course Consumer Behavior I provides an overview, whereas in this course selected topics are explained and discussed in some depth. The focus is on decision making processes, influencing consumer behavior, consumer research, and market segmentation.