Anne Berthold: Catalogue data in Autumn Semester 2023 |
| Name | Dr. Anne Berthold |
| Address | Professur für Consumer Behavior ETH Zürich, CHN J 75.3 Universitätstrasse 16 8092 Zürich SWITZERLAND |
| Telephone | +41 44 632 82 30 |
| anne.berthold@hest.ethz.ch | |
| Department | Health Sciences and Technology |
| Relationship | Lecturer |
| Number | Title | ECTS | Hours | Lecturers | |||||||||||||||||||||||
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| 701-0658-00L | Seminar for Bachelor Students: Human Environment Systems | 3 credits | 2S | J. W. McCaughey, A. Berthold, D. N. Bresch, E. Lieberherr | |||||||||||||||||||||||
| Abstract | Analysis and presentation of research papers from the involved chairs, relating to topics from human-environment systems. | ||||||||||||||||||||||||||
| Learning objective | The students learn to read, understand, summarize and present current research papers related to human-environment systems. Furthermore, students train the critical discussion of these papers. The students alse get to know a number of innovative approaches for such presentations. | ||||||||||||||||||||||||||
| Content | Research in human-environment systems is characterised by a broad range of topics and methods. This is illustrated by the research papers that are discussed in this seminar. Students choose a paper from a list and present it to the seminar participants. Furthermore, they lead the discussion and train questions and answers related to such presentations. In the first three lessons, inputs to presentation techniques and innovative approaches to presentations are provided and discussed. | ||||||||||||||||||||||||||
| Lecture notes | Will be provided in the seminar. | ||||||||||||||||||||||||||
| Literature | Will be provided in the seminar. | ||||||||||||||||||||||||||
| Prerequisites / Notice | none | ||||||||||||||||||||||||||
Competencies |
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| 752-2120-AAL | Consumer Behaviour I Enrolment ONLY for MSc students with a decree declaring this course unit as an additional admission requirement. Any other students (e.g. incoming exchange students, doctoral students) CANNOT enrol for this course unit. | 2 credits | 4R | M. Siegrist, A. Bearth, A. Berthold | |||||||||||||||||||||||
| Abstract | Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior | ||||||||||||||||||||||||||
| Learning objective | Students will be able to, - explain the decision-making processes underlying the purchasing process - describe the factors that have an influence on consumer behavior - develop strategies to influence purchasing behavior | ||||||||||||||||||||||||||
| Competencies |
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| 752-2120-00L | Consumer Behaviour I | 2 credits | 2V | M. Siegrist, A. Bearth, A. Berthold | |||||||||||||||||||||||
| Abstract | Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior | ||||||||||||||||||||||||||
| Learning objective | Students will be able to, - explain the decision-making processes underlying the purchasing process - describe the factors that have an influence on consumer behavior - develop strategies to influence purchasing behavior | ||||||||||||||||||||||||||
| Competencies |
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