Anne Berthold: Catalogue data in Autumn Semester 2021

Name Dr. Anne Berthold
Address
Professur für Consumer Behavior
ETH Zürich, CHN J 75.3
Universitätstrasse 16
8092 Zürich
SWITZERLAND
Telephone+41 44 632 82 30
E-mailanne.berthold@hest.ethz.ch
DepartmentHealth Sciences and Technology
RelationshipLecturer

NumberTitleECTSHoursLecturers
752-2120-00LConsumer Behaviour I2 credits2VM. Siegrist, A. Bearth, A. Berthold
AbstractIntroduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior
ObjectiveIntroduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior