| Number | Title | ECTS | Hours | Lecturers |
|---|
| 752-2120-00L | Consumer Behaviour I | 2 credits | 2V | M. Siegrist,
J. Ammann,
A. Bearth |
| Abstract | Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior |
| Learning objective | Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior |
