Sebastian Tillmanns: Katalogdaten im Frühjahrssemester 2019

NameHerr Dr. Sebastian Tillmanns
Adresse
Professur f. Technologiemarketing
ETH Zürich, WEV G 226
Weinbergstr. 56/58
8092 Zürich
SWITZERLAND
Telefon+41 44 632 65 06
E-Mailstillmanns@ethz.ch
DepartementManagement, Technologie und Ökonomie
BeziehungDozent

NummerTitelECTSUmfangDozierende
363-1043-00LMarketing Analytics Belegung eingeschränkt - Details anzeigen 3 KP2SS. Tillmanns
KurzbeschreibungIn this class, students will use extensive customer data from an airline in order to develop prediction models for customer revenue, customer churn, and cross-buying. Students will work in groups and give a final presentation at the end of the class.
LernzielParticipants of this class will gain an understanding, how value can be generated out of customer data.
InhaltThe class will be held by Andrea Ferrario (Mobiliar Lab for Analytics/Chair of Technology Marketing) and Sebastian Tillmanns (Chair of Technology Marketing).