Angela Bearth: Catalogue data in Spring Semester 2022 |
| Name | Dr. Angela Bearth |
| Address | Professur für Consumer Behavior ETH Zürich, CHN J 75.2 Universitätstrasse 16 8092 Zürich SWITZERLAND |
| Telephone | +41 44 632 61 49 |
| angela.bearth@hest.ethz.ch | |
| Department | Health Sciences and Technology |
| Relationship | Lecturer |
| Number | Title | ECTS | Hours | Lecturers | |
|---|---|---|---|---|---|
| 701-0729-00L | Social Research Methods  Only for Environmental Sciences BSc. | 3 credits | 2G | M. Stauffacher, A. Bearth, M. Marti | |
| Abstract | The aim of this course is to convey methodological principles of social science research and thus to encourage critical reflection on social science findings. The course provides an insight into the concrete procedure and methods of guideline-based interview techniques and questionnaire research. | ||||
| Learning objective | The students can - describe the importance of method-based procedures in social science. - explain basic principles of social science research. - critically read reports in the media on the results of social science research. - conduct small interviews and questionnaire surveys. | ||||
| Content | All participants commit themselves to active participation in the form of three exercises (guideline-based interview, creation of questionnaires, survey and evaluation of questionnaires). Content overview: (1) Why empirical (social) research? (2) Overview of the research process, linking qualitative and quantitative methods (3) Guided interviews: creating guidelines, conducting and evaluating them (4) Questionnaire: Develop hypotheses, create questionnaire, conduct, analyse data, and present results. | ||||
| Lecture notes | The lecturers work with slides that are handed out as handouts. | ||||
| Literature | The following book can be recommended as supplementary reading: Bryman, A. (2012, 4th edition). Social research methods. New York: Oxford University Press. | ||||
| 752-2110-00L | Multivariate Statistical Analysis | 3 credits | 2V | C. Hartmann, A. Bearth | |
| Abstract | The course starts by introducing some basic statistical concepts and methods, e.g. data exploration, the idea behind significance testing, and the use of the statistical software SPSS. Based on these fundaments, the following analyses are discussed: regression analysis, factor analysis and variance analysis. | ||||
| Learning objective | Students will learn to use multivariate analysis methods and to interpret their results, by means of theory and practice. | ||||
| Content | This course provides an introduction into the theories and practice of multivariate analysis methods that are used in the fields of food sensory science, consumer behavior and environmental sciences. The course starts by introducing some basic statistical concepts and methods, e.g. data exploration, the idea behind significance testing, and the use of the statistical software SPSS. Based on these fundaments, the following analyses are discussed: regression analysis, factor analysis and variance analysis. During the course, theoretical lectures alternate with practical sessions in which data are analyzed and their results are interpreted using SPSS. Agenda (for further information see Moodle course) 25.02 Introduction to the course and basic concepts of multivariate statistics 04.03. Data handling and exploration + SPSS Introduction 11.03. Exercise 1a+b 18.03. Basic Statistical Tests 25.03. Exercise 2: Basic Statistical Tests 01.04. Regression analysis 15.04. Exercise 3: Regression analysis 22.04. Variance Analysis 29.04. Exercise 4: Variance Analysis 06.05. Reliability Analysis 20.05. Principle Component Analysis 27.05. Exercise 5: PCA and Reliability Analysis 03.06. EXAM (Room will be announced) | ||||
| Literature | Field, A. (2013). Discovering Statistics Using SPSS (4th edition). Sage Publications. ISBN: 1-4462-4918-2 (and any other edition) | ||||
| Prerequisites / Notice | This course will be given in English. The course will take in person. | ||||
| 752-2120-AAL | Consumer Behaviour I Enrolment ONLY for MSc students with a decree declaring this course unit as an additional admission requirement. Any other students (e.g. incoming exchange students, doctoral students) CANNOT enrol for this course unit. | 2 credits | 4R | M. Siegrist, A. Bearth, A. Berthold | |
| Abstract | Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior | ||||
| Learning objective | Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior | ||||