Bart Clarysse: Catalogue data in Autumn Semester 2020

Name	Prof. Dr. Bart Clarysse
Field	Entrepreneurship
Address	Professur Entrepreneurship ETH Zürich, WEV H 311 Weinbergstr. 56/58 8092 Zürich SWITZERLAND
Telephone	+41 44 632 74 40
E-mail	bclarysse@ethz.ch
Department	Management, Technology, and Economics
Relationship	Full Professor

Number	Title	ECTS	Hours	Lecturers
351-0778-00L	Discovering Management Entry level course in management for BSc, MSc and PHD students at all levels not belonging to D-MTEC. This course can be complemented with Discovering Management (Excercises) 351-0778-01.	3 credits	3G	B. Clarysse, S. Brusoni, S. Feuerriegel, G. Grote, V. Hoffmann, T. Netland, G. von Krogh
Abstract	Discovering Management offers an introduction to the field of business management and entrepreneurship for engineers and natural scientists. The module provides an overview of the principles of management, teaches knowledge about management that is highly complementary to the students' technical knowledge, and provides a basis for advancing the knowledge of the various subjects offered at D-MTEC.
Learning objective	Discovering Management combines in an innovate format a set of theory lectures and a series of case studies. The learning model for Discovering Management involves 'learning by doing'. The objective is to introduce the students to the relevant topics of the management literature and give them a good introduction in entrepreneurship topics too. The course is a series of lectures on the topics of strategy, innovation, leadership, productions and operations management and corporate social responsibility. While the different theory lectures provide the theoretical and conceptual foundations, the experiential learning outcomes result from the case studies.
Content	Discovering Management aims to broaden the students' understanding of the principles of business management, emphasizing the interdependence of various topics in the development and management of a firm. The lectures introduce students not only to topics relevant for managing large corporations, but also touch upon the different aspects of starting up your own venture. The lectures will be presented by the respective area specialists at D-MTEC. The course broadens the view and understanding of technology by linking it with its commercial applications and with society. The lectures are designed to introduce students to topics related to strategy, corporate innovation, leadership, value chain analysis, corporate social responsibility, and information management. Practical examples from case studies will stimulate the students to critically assess these issues.
Prerequisites / Notice	Discovering Management is designed to suit the needs and expectations of Bachelor students at all levels as well as Master and PhD students not belonging to D-MTEC. By providing an overview of Business Management, this course is an ideal enrichment of the standard curriculum at ETH Zurich. No prior knowledge of business or economics is required to successfully complete this course.
351-0778-01L	Discovering Management (Exercises) Complementary exercises for the module Discovering Managment. Prerequisite: Participation and successful completion of the module Discovering Management (351-0778-00L) is mandatory.	1 credit	1U	B. Clarysse, L. De Cuyper
Abstract	This course is offered complementary to the basis course 351-0778-00L, "Discovering Management". The course offers additional exercises and case studies.
Learning objective	This course is offered to complement the course 351-0778-00L. The course offers additional exercises and case studies.
Content	The course offers additional exercises and case studies concering: Strategic Management; Technology and Innovation Management; Operations and Supply Chain Management; Finance and Accounting; Marketing and Sales. Please refer to the course website for further information on the content, credit conditions and schedule of the module: https://www.ethz.ch/content/specialinterest/mtec/chair-of-entrepreneurship/en/education/discovering-management.html
364-1104-00L	Advanced Studies in Entrepreneurship Does not take place this semester.	3 credits	2G	B. Clarysse
Abstract	This course aims to introduce students to important themes and conversations in entrepreneurship research.
Learning objective	At the end of the course, students will understand core conversations in the field of entrepreneurship research and are expected to be able to discuss how respective theories and concepts might relate to their own research interests in entrepreneurship or adjacent managerial fields.
Content	Session topics: 0. Introduction Session (1hr) 1. The Entrepreneurial Process: PSED, Discovery vs. Creation, Social Ontology 2. Behavioral Approaches to Entrepreneurship I: Traits & Motivations, Intentions & Passion 3. Behavioral Approaches to Entrepreneurship II: Entrepreneurial Cognitions, Opportunity Decision-making 4. Resource Mobilization I: Venture Capital — now and then 5. Resource Mobilization II: Crowd-funding, Community-approaches, Accelerators 6. Entrepreneurial Strategy I: Foundations of Entrepreneurial Strategy, Technology Commercialization Strategies 7: Entrepreneurial Strategy II: Strategic Entrepreneurial Action — Agency vs. Institutional Logics Further Details: http://www.entrepreneurship.ethz.ch/education/fall/advanced-readings.html
Lecture notes	All papers are accessible through the ETH Library or will be provided at the start of the course.
Literature	See Syllabus
Prerequisites / Notice	For each session, students will need to prepare for an in-depth discussion of all assigned papers. That means, students are supposed to read and critically review all the papers assigned for the session. A brief summary assessment of the session papers will need to be submitted in advance. Students will also take discussion leadership for selected papers. Discussant roles will be assigned in the introduction session.
373-0100-00L	Entrepreneurial Strategies & Lean Innovation Only for CAS in Entrepreneurial Leadership in Technology Ventures.	1 credit	2G	B. Clarysse
Abstract	This is the first knowledge module in the CAS ELTV. In this module we (1) introduce all participants to the CAS and ETH, (2) get to know in more detail the projects of the participants and how lean innovation plays a role, and (3) discuss important considerations of strategy formation in technology ventures.
Learning objective	This module enables participants: - To understand and select from commercialization strategies available to them (e.g., licensing, partnering, and vertical integration) and respective business model choices - Assess and generate development options for key internal enabling factors such IP strategy and key resources and capabilities - Understand different market research and developments tools (lean start-up vs. technology broadcasting) and select appropriate methods and related KPIs
Content	This module focuses on elements of entrepreneurial strategy formation and implementation in nascent markets and/or industries. Participants will study commercial options available to them, e.g., technology broadcasting, licensing and partnering, and vertical integration, which is complemented by a practical view on IP strategy, driven by business strategy rather than arbitrary choices. The module also includes the introduction to lean innovation methods incl. agile product development methods and core tools of the lean startup approach.
Lecture notes	See Online Platform
Literature	See Online Platform
Prerequisites / Notice	This module is only for CAS ELTV participants.
373-0102-00L	Entrepreneurial Marketing & Sales Only for CAS in Entrepreneurial Leadership in Technology Ventures.	1 credit	1G	B. Clarysse
Abstract	This is the third knowledge module within the CAS ELTV. During this module, we will discuss important themes concerning entrepreneurial team formation and management and practice elements in interactive workshops. The module will be extended by intermediary project review meetings.
Learning objective	This module enables participants: - To understand customer needs and the respective markets - To practice and optimize successful communication with and towards existing and future customers (e.g., strategic selling, key account management, communication tools) - To understand and use different pricing techniques for technology products and services, both in B2C and B2B contexts, - To select appropriate strategies to build up effective sales channels and calculate and optimize respective funnel KPIs and assess the implications on the venture's business model and organization (e.g., lead management, funnel metrics, etc.)
Content	This module exposes participants to important customer development and market research strategies, with the goal to build competencies in several customer-facing activity domains of the growing venture. Key module themes span the pricing of technology products and services, both in B2C and B2B contexts, the effective build-up of sales channels and funnels, and the successful communication to existing as well as future customers.
Lecture notes	See Online Platform
Literature	See Online Platform
Prerequisites / Notice	This module is for CAS ELTV Participants only.
373-0200-00L	Business Development of Technology Ventures I Only for CAS in Entrepreneurial Leadership in Technology Ventures.	2 credits	2P	B. Clarysse
Abstract	This module is the first part of the Business Coaching track of the CAS ELTV. The module offers a structured process through which participants develop their business projects. All projects receive regular guidance from a dedicated coach.
Learning objective	This module enables participants: - To identify key unknowns and important progress measures for their respective business case and implement effective means and tools to further develop their business case - To understand the view of potential customers and implement their feedback to improve the business case - To effectively communicate and enroll other important venture constituents (mentors, advisors, employees, investors, etc.) in the venture
Content	This module focuses on the development needs of participants' business skills and competencies. In this module, experienced business coaches and startup mentors will interact regularly with the participants, offer guidance on how to strategize and implement compelling business cases, feedback on specific challenges, and participants' activities with the goal to strengthen the ability of the participant to garner needed resources for their undertakings.
Lecture notes	See Online Platform
Literature	See Online Platform
Prerequisites / Notice	This module is only for CAS ELTV participants.
373-0201-00L	Leadership Development I Only for CAS in Entrepreneurial Leadership in Technology Ventures.	1 credit	1P	B. Clarysse
Abstract	This is the first module of the Leadership Development & Coaching track of the CAS ELTV. In this module, participants take stock of their current situation and goals and develop specific action points. This process is supported by experienced leadership coaches.
Learning objective	This module enables participants: - To identify current gaps in the personal management skills and competencies and develop meaningful goals and plans to fill those gaps - To implement effective exercises and practices to improve the participants' leadership capacity - To effectively communicate and manage key constituents, notably employees and key advisors in a venture project
Content	This module focuses on the development needs of participants' leadership competencies. In this module, experienced leadership coaches will interact regularly with the participants, coach them along a personal development plan, and feedback participants on specific challenges and activities with the goal to strengthen the participants' leadership capability and people skills.
Lecture notes	See Online Platform
Literature	See Online Platform
Prerequisites / Notice	This module is only for CAS ELTV participants.