Bart Clarysse: Catalogue data in Spring Semester 2017

Name Prof. Dr. Bart Clarysse
FieldEntrepreneurship
Address
Professur Entrepreneurship
ETH Zürich, WEV H 311
Weinbergstr. 56/58
8092 Zürich
SWITZERLAND
Telephone+41 44 632 74 40
E-mailbclarysse@ethz.ch
DepartmentManagement, Technology, and Economics
RelationshipFull Professor

NumberTitleECTSHoursLecturers
351-0778-00LDiscovering Management
Entry level course in management for BSc, MSc and PHD students at all levels not belonging to D-MTEC.
This course can be complemented with Discovering Management (Excercises) 351-0778-01L.
3 credits3GB. Clarysse, M. Ambühl, S. Brusoni, L. De Cuyper, E. Fleisch, G. Grote, V. Hoffmann, P. Schönsleben, G. von Krogh, F. von Wangenheim
AbstractDiscovering Management offers an introduction to the field of business management and entrepreneurship for engineers and natural scientists. The module provides an overview of the principles of management, teaches knowledge about management that is highly complementary to the students' technical knowledge, and provides a basis for advancing the knowledge of the various subjects offered at D-MTEC.
ObjectiveDiscovering Management combines in an innovate format a set of lectures and an advanced business game. The learning model for Discovering Management involves 'learning by doing'. The objective is to introduce the students to the relevant topics of the management literature and give them a good introduction in entrepreneurship topics too. The course is a series of lectures on the topics of strategy, innovation, corporate finance, leadership, design thinking and corporate social responsibility. While the 14 different lectures provide the theoretical and conceptual foundations, the experiential learning outcomes result from the interactive business game. The purpose of the business game is to analyse the innovative needs of a large multinational company and develop a business case for the company to grow. This business case is as relevant to someone exploring innovation within an organisation as it is if you are planning to start your own business. By discovering the key aspects of entrepreneurial management, the purpose of the course is to advance students' understanding of factors driving innovation, entrepreneurship, and company success.
ContentDiscovering Management aims to broaden the students' understanding of the principles of business management, emphasizing the interdependence of various topics in the development and management of a firm. The lectures introduce students not only to topics relevant for managing large corporations, but also touch upon the different aspects of starting up your own venture. The lectures will be presented by the respective area specialists at D-MTEC.
The course broadens the view and understanding of technology by linking it with its commercial applications and with society. The lectures are designed to introduce students to topics related to strategy, corporate innovation, leadership, corporate and entrepreneurial finance, value chain analysis, corporate social responsibility, and business model innovation. Practical examples from industry experts will stimulate the students to critically assess these issues. Creative skills will be trained by the business game exercise, a participant-centered learning activity, which provides students with the opportunity to place themselves in the role of Chief Innovation Officer of a large multinational company. As they learn more about the specific case and identify the challenge they are faced with, the students will have to develop an innovative business case for this multinational corporation. Doing so, this exercise will provide an insight into the context of managerial problem-solving and corporate innovation, and enhance the students' appreciation for the complex tasks companies and managers deal with. The business game presents a realistic model of a company and provides a valuable learning platform to integrate the increasingly important development of the skills and competences required to identify entrepreneurial opportunities, analyse the future business environment and successfully respond to it by taking systematic decisions, e.g. critical assessment of technological possibilities.
Prerequisites / NoticeDiscovering Management is designed to suit the needs and expectations of Bachelor students at all levels as well as Master and PhD students not belonging to D-MTEC. By providing an overview of Business Management, this course is an ideal enrichment of the standard curriculum at ETH Zurich.
No prior knowledge of business or economics is required to successfully complete this course.
351-0778-01LDiscovering Management (Exercises)
Complementary exercises for the module Discovering Managment.

Prerequisite: Participation and successful completion of the module Discovering Management (351-0778-00L) is mandatory.
1 credit1UB. Clarysse, M. Bourquin Arnold, L. De Cuyper
AbstractThis course is offered complementary to the basis course 351-0778-00L, "Discovering Management". The course offers additional exercises and case studies.
ObjectiveThis course is offered to complement the course 351-0778-00L. The course offers additional exercises and case studies.
ContentThe course offers additional exercises and case studies concerning:
Strategic Management; Technology and Innovation Management; Operations and Supply Chain Management; Finance and Accounting; Marketing and Sales.

Please refer to the course website for further information on the content, credit conditions and schedule of the module: www.dm.ethz.ch
363-1030-00LHigh Tech Start-up Management Restricted registration - show details
To guarantee a high standard of entrepreneurial thinking students, we require a letter of motivation (1 page) for admission. In this, you should describe your business idea or the entrepreneurial motivation.

Interested students send their letter of motivation together with their CV via E-Mail to Prof. B. Clarysse (Link) no later than 15.2.2017.
3 credits2GB. Clarysse
AbstractThe seminar aims at students of the University of St.Gallen and ETH Zürich who are either motivated to push their own business idea forward or want to act as co-founders of a foreign idea.
They should be interested in knowledge- or research-oriented business ideas with technology focus and perceive entrepreneurship as a career perspective.
ObjectiveThe seminar gives insights into conceptual knowledge and methods for the development of scalable business models. Through the exchange of students of different disciplines, lecturers, entrepreneurs and investors, interdisciplinary teamwork should get improved. Thereby, the students' innovative ideas will become oriented towards the market. The aim is to form balanced groups of students, ideas and teams out of the HSG and the ETH.
ContentThe seminar consists of four all-day sessions (two at the HSG and two at the ETH):

Part 1 - The business idea and team-matching
Part 2 - Validation, prototyping & testing
Part 3 - Business Modells, metrics and financials
Part 4 - The business concept presentation

The seminar consists of four parts - the first two days will take place in St. Gallen, the last two days in Zurich. Travel costs will not be reimbursed.
The task throughout the course will be to develop a technology oriented, knowledge-intensive and sustainable business idea in teams of three to four students. Emaneted from the business idea, students will develop a business model which shows in detail the sustainability over a medium term. The subsequent quantification of the business model will lead to a comprehensive business concept, which has to be visualised and presented in form of a pitch deck. The students will be coached intensively by the lecturers. The connection to practice is provided by the involvement of entrepreneurs and investors.
Throughout the course, company and equity financing will be taught. Highly promising business ideas can be promoted further by the lecturers and the HSG Gründer Lab. Next to the active participation during the lectures (20%), two presentations of the business concept (30%) as well as the final version of the business concept (50%) will be graded. After the presentation, the students will have time to complement the pitch deck with further product-, technology-, market- and financial-related information and to implement the jury's feedback. The deadline for the submission of this final business concept version is XXX.
Lecture notesWill be provided when the seminar starts.
LiteratureAlexander Osterwalder, Yves Pigneur, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, 2010, John Wiley & Sons.
Steven Blank: Four Steps to the Epiphany, 2013, K&S Ranch.
Eric Ries: The Lean Startup, 2012, Redline Wirtschaft.
Prerequisites / NoticeIn order to have only attend students with a high standard of entrepreneurial thinking, we require a letter of motivation (one page) for admission. In this, you should describe your business idea or the entrepreneurial motivation.
363-1077-00LEntrepreneurship3 credits2GB. Clarysse
AbstractThe entrepreneurship course offers an introduction into the various elements important to start an innovative business. These are: insights into how technology start-ups differ from regular start-ups, assessing opportunities, protecting one's idea and technology, market testing and feedback, raising investment and deal evaluation, use of novel financing sources, development of term sheets.
ObjectiveThis course enables to understand:
Technology Start-ups and their life cycles
The concept of a commercializing a technology
Entrepreneurial market research
How to rease mony
How to get your idea financed
How to deal with investors
ContentThe course consists of 7 sessions of 4 hours, every other week. The content covers diverse elements of starting a business. More specifically, following topics are covered:

In session 1, we discuss how technologies lead to disruption and might form new industries such as driverless cars, mobile health, internet of things, ...We analyse why it takes so long for technologies to morph into products and question how to deal with this as an entrepreneur. Guest speakers from the McKinsey Venture Challenge Competition present themselves and their previous winners.

Session 2 introduces a methodology to develop value propositions for 'grand challenges'. You are expected to read these challenges and discuss them in groups of 4-5 students. In the second half of the session we organize a guest speaker event with Venture Kick and CTI during which technology entrepreneurs present how they have started and grown their businesses.

In Session 3, we analyse how you can protect your idea through copyrights, trademarks, design rights and various form of patents; Not the technicality but the use of these patents and IP rights is the central element of discussion. At the end of the session, a guest speaker from London's Deep Science Accelerator will come to present the initiative and how they deal with IP.

Session 4 introduces the business aspect of value chains, value networks, ecosystems and commercial strategies. Using case studies, you will analyse the importance of value chains in combination with the protection forms that you discussed in the previous section.

In Session 5, we analyse how to prototype, test the market, use market feedback to back up your prototyping session. In addition to various forms of prototyping, you will have an overview of how the use of such prototyping can help you avoid major losses. Mini-cases are used to provide examples.

Session 6 introduces you in the world of raising capital. You get an overview of the various sources of capital including business angels, accelerators, crowd funding, venture capital and corporate capital and you will see how a term sheet is formed. Guest speakers from the financing industry will answer your questions with regards to getting finance.

Session 7 includes a negotiation game. You have to prepare for this session by making a due diligence of a business plan (in teams of 2). Half of you will be assigned a role as investor, half of you get a role as entrepreneur. You will need to prepare a 2' pitch where you present your changes to the business plan as entrepreneur or your expected changes as investors after which you have to look for your favorite entrepreneurial team or investor team and negotiate the term sheet.

Each of the sessions includes a mix of theory (usually 2 hours), case study/exercise work (usually 1 hour) and guest presentations (usually 1 hour). Some of these guest presentations are in collaboration with Venture Kick and/or the Venture Challenge Competition and are followed by a possibility to network afterwards (including an Apéro). The course is an excellent introduction to 'do it yourself courses' such as High Tech Start-Up Management.
Lecture notesPowerpoint slides are provided ahead of each session and provide together with Clarysse and Kiefer (2011) the core course material. Guest speaker slides will be provided ahead of the sessions as well and also should be seen as core material.

In addition to the slides and handbook, most sessions have case material (uploaded ahead of the course and to be read BEFORE the lecture in which the case will be discussed). Video material is for illustration purposes only and need not to be viewed ahead of the session nor is part of the core course material.
LiteratureClarysse, B. & S. Kiefer The Smart Entrepreneur (Elliott & Thompson, 2011) is used as reference material.
Prerequisites / NoticeNo special background is needed.