René Algesheimer: Catalogue data in Spring Semester 2018

Name	Dr. René Algesheimer
Address	Universität Zürich Andreastrasse 15 UFSP Soziale Netzwerke 8050 Zürich SWITZERLAND
E-mail	arene@ethz.ch
URL	http://www.market-research.uzh.ch
Department	Management, Technology, and Economics
Relationship	Lecturer

Number	Title	ECTS	Hours	Lecturers
364-1052-00L	PhD Seminar in Quantitative Marketing Research	3 credits	1S	F. von Wangenheim, R. Algesheimer
Abstract	The seminar is open to PhD students in Quantitative Marketing. Students are invited to present "work in progress". Work to be presented should be in a state that allows for submission to an international peer-reviewed journal in the not too distant future. This seminar is a collaboration between ETH and UZH and marketing groups from both sides will participate.
Learning objective	The learning goal of the course is to reflect on and improve participants' research skills through presentation and discussion of research in progress projects. To be prepared for the seminar, students need to read up on central topics in the related literature. These references are listed in the forthcoming syllabus. Students are invited to present "work in progress".
Content	The seminar is open to PhD students in Quantitative Marketing. To be prepared for the seminar, students need to read up on central topics in the related literature. These references are handed out in the beginning of the seminar. Students are invited to present "work in progress". Work to be presented should be in a state that allows for submission to an international peer-reviewed journal in the not too distant future. This seminar is a collaboration between ETH and UZH and marketing groups from both sides will participate. To be prepared for the seminar, students need to read up on central topics in the related literature. These references are listed in the forthcoming syllabus. Students are invited to present "work in progress".