Verena Tiefenbeck: Katalogdaten im Frühjahrssemester 2017

NameFrau Dr. Verena Tiefenbeck

851-0157-75LBehavioral Insights for Environmental and Public Policy Belegung eingeschränkt - Details anzeigen
Number of participants limited to 24

Particularly suitable for students D-MTEC, D-USYS
2 KP2VJ. Schmitz, M. Grieder, V. Tiefenbeck
KurzbeschreibungThe course provides an introduction to behavioral environmental economics, and highlights the importance of understanding human behavior and psychology for tackling current environmental challenges such as climate change, pollution or new technology adoption. We discuss recent scientific evidence on topics such as public goods, risk perception, heuristics and biases, impatience, or "nudging".
LernzielAt the end of the course, students understand the importance of economic and psychological forces for determining environmentally relevant decisions of consumers and citizens. Students will learn about the existing scientific evidence regarding the most important behavioral forces and have a good understanding of their consequences for environmental outcomes, and what it means to design effective public policies or marketing strategies that take these behavioral forces into account. Students will also learn the basics of how to use experimental methods to scientifically test the effectiveness of potential policy interventions or marketing strategies targeted at changing people's behavior in a pro-environmental way.